The closest alternatives to Mparticle are Optimove, Mixpanel and Tealium. Mparticle generates $76M in revenue with 251 employees. Every one of the 3 competitors below is compared with Mparticle on revenue, funding, customers, team size and founding year.
Mparticle is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.
| Company |  MparticleThis company |  Optimove |  Mixpanel |  Tealium |
|---|---|---|---|---|
| Revenue | $76M | $94.5M | $210M | $194.6M |
| Valuation | $684M | Not disclosed | Not disclosed | Not disclosed |
| Funding raised | $121.3M | $20M | $277.1M | $263.9M |
| Customers | 150 | 77 | 6K | Not disclosed |
| Team size | 251 | 434 | 536 | 566 |
| Founded | 2012 | 2012 | 2009 | 2008 |
| HQ | New York, United States | United States | United States | United States |
United States · Analytics Platforms
Optimove is a privately held company that develops and markets a software as a service software product, also called Optimove, for the automation of personalized customer retention marketing.
United States · Analytics Platforms
Mixpanel.com is owned by Mixpanel, Inc., a privately held company based in San Francisco, California. Mixpanel provides an advanced analytics platform that helps businesses track user behavior on their websites and…
United States · Analytics Platforms
Tealium is a software company that provides a customer data platform (CDP) to help businesses collect, manage, and use their customer data effectively. The company that owns Tealium is called Tealium Inc., which is a…
Mparticle ranks #81 of 3,406 Analytics Platforms companies by annual revenue, putting it in the top 2% of the market.
| Date | Round | Amount | Valuation |
|---|---|---|---|
| Mar 2020 | Funding round | $45M | Not disclosed |
| Sep 2017 | Funding round | $35M | Not disclosed |
| Oct 2016 | Funding round | $17.5M | Not disclosed |
| Jan 2016 | Funding round | $15M | Not disclosed |
| Jul 2015 | Funding round | $4.3M | Not disclosed |
| Oct 2014 | Funding round | $1.5M | Not disclosed |
| Oct 2013 | Funding round | $3M | Not disclosed |
How Mparticle Hit $36M ARR by Revolutionizing Data Integration for Enterprise Brands
When Michael Katz co-founded Mparticle in early 2013, he had a vision of creating a premier multi-screen data solution that would transform how companies manage and utilize their data. Fast forward to today, Mparticle has become a critical infrastructure for some of the world's largest brands. With a strategy rooted in customer data platforms, the company has achieved impressive revenue targets, reaching approximately $36 million in annual recurring revenue (ARR) by 2018. Here's how Katz and his team achieved this remarkable growth. 2013: The Beginning of a Data Revolution Mparticle was founded in 2013 by Michael Katz, his brother (also a co-founder and CTO), and Dave Myers, the COO. Katz brought with him significant experience from his previous ventures, including Interclick, which was acquired by Yahoo. The team quickly brought on board their top engineers from Interclick, setting the stage for Mparticle's future success. Mparticle’s mission was clear: help brands capture, unify, and integrate their data across multiple systems to drive business growth. This vision resonated with enterprise customers who were struggling with fragmented data systems. By focusing on a customer data
The closest alternatives to Mparticle are Optimove, Mixpanel and Tealium, all active in Analytics Platforms. This page compares each of them with Mparticle on revenue, funding, customers and team size.
Optimove is the closest alternative to Mparticle, generating $94.5M in revenue. Which alternative fits best depends on budget and company size, so compare all 3 competitors above before choosing.
Mparticle generates $76M in revenue.
Mparticle has raised $121.3M in funding.
Mparticle has 150 customers.
No. Optimove generates $94.5M in revenue versus $76M at Mparticle.
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