2020 Revenue






How MURAL hit $60.0M in Revenue with 1K Customers in 2020.


MURAL is the leading provider of digital workspaces for guided visual collaboration in the enterprise|MURAL is the leading digital workspace for visual collaboration in the enterprise. Teams depend on MURAL to understand and solve problems and build consensus using visual methods. More than an online whiteboard, MURAL enables innovation at scale by providing a platform for everything from product strategy and planning to leading immersive workshops using agile and design thinking methodologies. Industry-leading teams at companies including IBM, IDEO, Autodesk, Intuit, GitHub, and Atlassian use MURAL to work together — at any time and from anywhere.

Monthly Revenue


+ $3.3M (200.00%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth


Rule of 40



San FranciscoCaliforniaUnited States



MURAL Revenue

In 2020, MURAL revenue run rate hit $60.0M in revenue.


MURAL Valuation and Funding History

MURAL has raised a total of $192.3M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
07/20/2021Series C$50.0M$2.2B
06/01/2020Series B$118.0M$500.0M
06/01/2019Series A$23.0M
06/01/2015Seed Round$500.0K
06/01/2012Seed Round$775.0K


MURAL has 1K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost

Average Annual Price




MURAL has an annual churn rate of 60.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




MURAL has 718 employees. They have 135 sales reps that carry a quota, an engineering team of 158 and a marketing team of 34.


Total Team Size



158 (22%)


135 (19%)


34 (5%)


Mariano Suarez-Battan

Mariano Suarez-Battan is Co-founder and CEO at MURAL. He is on a mission to inspire, enhance and connect imagination workers so they can collaborate and problem solve, wherever they may be. Previously, he co-founded Three Melons, a video game studio that designed and published online games for clients like LEGO, Disney, Mattel, Warner Bros. Bola was their biggest social game with more than 20 million players globally (1M daily during the World Cup in 2010). Three Melons was acquired in 2010 by Playdom/Disney, where Mariano served as Creative Director following the acquisition. He then co-founded Idea.me, a leading crowdfunding site for the Latin American region.Mariano is an active angel investor and startup advisor as an Endeavor Entrepreneur (endeavor.org). He is a graduate of the Endeavor Leadership Program by the Stanford Graduate School of Business.


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MURAL Board of Directors

Jeffrey LiebermanBoard Observer, Managing Director
Nikhil SachdevBoard Observer, Managing Director, Board Member
Paul AhlstromBoard of Directors, Chief Executive Officer, Co-Founder, Managing Director
Weston GaddyBoard of Directors, Co-founder
Bill VeghteBoard of Directors, Founder and Managing Partner
Darian ShiraziBoard of Directors, General Partner, Board & Investor

MURAL Executives

Paul AhlstromBoard of Directors, Chief Executive Officer, Co-Founder, Managing Director
Mariano Suarez-BattanChief Executive Officer, Co-founder
Peter HerbertChief Marketing Officer
Greg KaplanChief Revenue Officer
Patricio JutardCo-Founder, Chief Technology Officer

MURAL Employees

Agustin SolerCo-Founder, Head of Product
Johnny HalifeCo-Founder, Partner

Frequently Asked Questions about MURAL

When was MURAL founded?

MURAL was founded in 2011.

Who is the CEO of MURAL?

The CEO of MURAL is Mariano Suarez-Battan

How many employees does MURAL have?

MURAL has 718 employees.

How much revenue does MURAL generate?

MURAL generates $60.0M in revenue.

How much funding does MURAL have?

MURAL has raised $192.3M.

Where is MURAL headquarters?

MURAL is headquartered at San FranciscoCaliforniaUnited States

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