Lauris identified Klaviyo as Omnisend's primary direct competitor, describing it as approximately 10 to 11 times larger than Omnisend by size and noting that Klaviyo is a public company that has invested hundreds of millions of dollars in go-to-market activities including SEO. These figures reflect Lauris's characterization and are not Klaviyo-confirmed data.
Mailchimp is a second direct competitor. Lauris stated that Omnisend wins approximately 80% of head-to-head competitive deals against Mailchimp, attributing the win rate to stronger value delivery for online sellers. HubSpot and Constant Contact were described as indirect competitors that compete for the same search keywords even though they are not direct business rivals. Lauris noted that the most competitive shared keywords carry an Ahrefs keyword difficulty score of 95 and a pay-per-click cost of $60 per click on Google, figures he cited to illustrate the cost of buying the traffic Omnisend earns organically.