Lauris identified Klaviyo and Mailchimp as Omnisend's primary direct competitors, describing them as serving "exactly the same customers." He noted that Klaviyo is a public company and "way bigger" than Omnisend, though he did not provide specific revenue or customer figures for either rival. These characterizations are Lauris's own assessments and are not confirmed figures from those companies.
For keyword competition purposes, Lauris also cited HubSpot and Marketo as rivals in the search landscape, even though they are not direct product competitors. He noted that top email marketing keywords carry a keyword difficulty score of 97 and a pay-per-click cost of up to $60 per click during peak season and approximately $30 per click in low season, illustrating the intensity of competition in the space.
Lauris described a cooperative arrangement in which Omnisend and certain competitors agree to list each other in their respective comparison content, with each party taking the top position on its own site and listing the other at number two. He also noted that Mailchimp and HubSpot both link to Omnisend, which he cited as a meaningful signal of domain authority.