Percolata
2024 Revenue
$2M
Customers
40
Funding
$9.6M
YOY
55.1%
Avg ACV
$50.6K
Team
14
Founded
2011
How Percolata CEO Greg Tanaka grew Percolata to $2M revenue and 40 customers in 2024.
Percolata gives retail stores mobile, cloud-based options to predict in-store traffic, improve scheduling efficiency, and increase sales. Request a demo today!
Last updated
Percolata Revenue
In 2024, Percolata's revenue reached $2M. The company previously reported $1.3M in 2023. Since its launch in 2011, Percolata has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Percolata Hit $2m revenue in October 2024 |
| 2023 | Percolata Hit $1.3m revenue in October 2023 |
| 2021 | Percolata Hit $1.2m revenue in September 2021 |
| 2011 | Launched with $0 revenue |
Percolata Valuation, Funding Rounds
Percolata has not publicly disclosed its valuation. The company has raised $9.6M in total funding to date.
Percolata has raised $9.6M in total funding across 1 round, with its most recent round in 2017.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2017 | Funding round | $9.6M | - | - |
Percolata Employees & Team Size
Percolata employs approximately 14 people as of 2026.
Percolata has 14 total employees in different roles and functions. They have 40 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 14 employees (October 2024) |
| 2023 | Reached 14 employees (October 2023) |
| 2022 | Reached 15 employees (October 2022) |
| 2021 | Reached 15 employees (December 2021) |
| 2020 | Reached 25 employees (December 2020) |
| 2020 | Reached 23 employees (June 2020) |
| 2019 | Reached 24 employees (December 2019) |
| 2018 | Reached 20 employees (January 2018) |
Founder / CEO
Greg Tanaka
Greg Tanaka is CEO and Founder of Percolata. Percolata helps retailers optimize their retail sales teams giving retailers up to a 30% sales uplift using the same labor budget. They do this by using sensors data to schedule the right number and composition of salespeople to handle the forecasted shopper profiles using proprietary deep learning technology. Percolata has closed their Series A in 2017 and is funded by Google Ventures, Andreessen Horowitz, Menlo Ventures and others. They have had contracts with over 40 different retail brands in the United States, Europe and Asia. The company is based in Palo Alto with a R&D office in Shenzhen, China. Greg is also on the Palo Alto City Council. Previously, he served on the Palo Alto Planning and Transportation Commission and the Infrastructure Blue Ribbon Commission, and he started the imaging group and held other senior business roles at Rambus, a leader in Intellectual Property. Greg has also played key roles at two other venture backed startups and at Synopsys, a $5B public software company, where he sold and marketed multi-million dollar solutions. He is a Caltech and UC Berkeley alumni.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 46 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Percolata acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Percolata
What is Percolata's revenue?
Percolata generates $2M in revenue.
Who founded Percolata?
Percolata was founded by Greg Tanaka.
Who is the CEO of Percolata?
The CEO of Percolata is Greg Tanaka.
How much funding does Percolata have?
Percolata raised $9.6M.
How many employees does Percolata have?
Percolata has 14 employees.
Where is Percolata headquarters?
Percolata is headquartered in Palo Alto, California, United States.
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Compare Percolata to the industry
Percolata operates across multiple industries. Browse revenue, funding, and growth data for Percolata in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .