Purple
2024 Revenue
$23.9M
Customers
140M
Funding
$16.2M
YOY
41.3%
Avg ACV
$0
Team
182
Founded
2012
How Purple CEO Gavin Wheeldon grew Purple to $23.9M revenue and 140M customers in 2024.
Provider of cloud based WiFi services designed to turn insight into action. The company's services provide secure, content, filtered access to free WiFi for visitors, enabling retail, hospitality, and leisure sectors to track real time analytic of the users.
Last updated
Purple Revenue
In 2024, Purple's revenue reached $23.9M. The company previously reported $16.9M in 2023. Since its launch in 2012, Purple has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Purple Hit $23.9m revenue in October 2024 |
| 2023 | Purple Hit $16.9m revenue in December 2023 |
| 2021 | Purple Hit $10.8m revenue in April 2021 |
| 2012 | Launched with $0 revenue |
Purple Valuation, Funding Rounds
Purple has not publicly disclosed its valuation. The company has raised $16.2M in total funding to date.
Purple has raised $16.2M in total funding across 4 rounds, with its most recent round in 2016.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2016 | Funding round | $3.1M | - | - |
| 2016 | Funding round | $3.9M | - | - |
| 2016 | Funding round | $4.2M | - | - |
| 2015 | Funding round | $5M | - | - |
Purple Employees & Team Size
Purple employs approximately 182 people as of 2026, up from 171 in 2023.
Purple has 182 total employees in different roles and functions and 255 sales reps that carry a quota. They have 140M customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 182 employees (December 2024) |
| 2024 | Reached 171 employees (October 2024) |
| 2023 | Reached 171 employees (December 2023) |
| 2023 | Reached 1.2K employees (September 2023) |
| 2023 | Reached 1.1K employees (January 2023) |
| 2022 | Reached 161 employees (December 2022) |
| 2022 | Reached 1.1K employees (January 2022) |
| 2021 | Reached 163 employees (December 2021) |
| 2021 | Reached 1K employees (August 2021) |
| 2021 | Reached 128 employees (April 2021) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Purple acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Purple
What is Purple's revenue?
Purple generates $23.9M in revenue.
Who founded Purple?
Purple was founded by Gavin Wheeldon.
Who is the CEO of Purple?
The CEO of Purple is Gavin Wheeldon.
How much funding does Purple have?
Purple raised $16.2M.
How many employees does Purple have?
Purple has 182 employees.
Where is Purple headquarters?
Purple is headquartered in Manchester, England, United Kingdom.
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Compare Purple to the industry
Purple operates across multiple industries. Browse revenue, funding, and growth data for Purple in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .