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2024 Revenue

$23.9M

Customers

140M

Funding

$16.2M

YOY

41.3%

Avg ACV

$0

Team

182

Founded

2012

How Purple CEO Gavin Wheeldon grew to $23.9M revenue and 140M customers in 2024.

Provider of cloud based WiFi services designed to turn insight into action. The company's services provide secure, content, filtered access to free WiFi for visitors, enabling retail, hospitality, and leisure sectors to track real time analytic of the users.

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Purple Revenue

In 2024, Purple's revenue reached $23.9M. The company previously reported $16.9M in 2023. Since its launch in 2012, Purple has shown consistent revenue growth.

Purple Revenue GrowthReported revenue / ARR over time$0$6M$12M$18M$24M$30M2012201420162018202020222024$0$11M$24MSource: GetLatka.com
YearMilestoneQuote
2024Purple Hit $23.9m revenue in October 2024
2023Purple Hit $16.9m revenue in December 2023
2021Purple Hit $10.8m revenue in April 2021
2012Launched with $0 revenue

Purple Valuation, Funding Rounds

Purple has not publicly disclosed its valuation. The company has raised $16.2M in total funding to date.

Purple has raised $16.2M in total funding across 4 rounds, with its most recent round in 2016.

Purple Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$4M$0.4$8M$0.6$12M$0.8$16M$1$20M20122013201420152016Source: GetLatka.com
YearRoundAmountValuation% SoldQuote
2016Funding round$3.1M--
2016Funding round$3.9M--
2016Funding round$4.2M--
2015Funding round$5M--

Founder / CEO

Gavin Wheeldon

Gavin Wheeldon is listed as Founder / CEO at Purple.

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Customers

Purple serves 140M customers.

Purple Employees & Team Size

Purple employs approximately 182 people as of 2026, up from 171 in 2023, including 255 sales reps that carry a quota. It serves 140M customers that rely on its solutions.

Purple Team GrowthReported headcount over time02505007501,0001,250201220142016201820202022202400182182Source: GetLatka.com
YearMilestone
2024Reached 182 employees (December 2024)
2024Reached 171 employees (October 2024)
2023Reached 171 employees (December 2023)
2023Reached 1.2K employees (September 2023)
2023Reached 1.1K employees (January 2023)
2022Reached 161 employees (December 2022)
2022Reached 1.1K employees (January 2022)
2021Reached 163 employees (December 2021)
2021Reached 1K employees (August 2021)
2021Reached 128 employees (April 2021)

Frequently Asked Questions about Purple

What is Purple's revenue?

Purple generates $23.9M in revenue.

Who founded Purple?

Purple was founded by Gavin Wheeldon.

Who is the CEO of Purple?

The CEO of Purple is Gavin Wheeldon.

How much funding does Purple have?

Purple raised $16.2M.

How many employees does Purple have?

Purple has 182 employees.

Where is Purple headquarters?

Purple is headquartered in Manchester, England, United Kingdom.

Compare Purple to the industry

Purple operates across multiple industries. Browse revenue, funding, and growth data for Purple in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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