2024 Revenue
$23.9M(Est.)
Funding
$16.2M
Team
182
Founded
2012
Purple Revenue & Funding (2024)
Purple generated an estimated $23.9M in annual revenue in 2024. Source: GetLatka estimate
Provider of cloud based WiFi services designed to turn insight into action. The company's services provide secure, content, filtered access to free WiFi for visitors, enabling retail, hospitality, and leisure sectors to track real time analytic of the users.
Last updated
Purple Revenue
In 2024, Purple's revenue reached $23.9M. The company previously reported $16.9M in 2023. Since its launch in 2012, Purple has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Purple Hit $23.9m revenue in October 2024 | Estimated |
| 2023 | Purple Hit $16.9m revenue in December 2023 | Estimated |
| 2021 | Purple Hit $10.8m revenue in April 2021 | Not recorded |
| 2012 | Launched with $0 revenue |
Purple Valuation, Funding Rounds
Purple has not publicly disclosed its valuation. The company has raised $16.2M in total funding to date.
Purple has raised $16.2M in total funding across 4 rounds, with its most recent round in 2016.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2016 | Funding round | $3.1M | - | - | Not recorded |
| 2016 | Funding round | $3.9M | - | - | Not recorded |
| 2016 | Funding round | $4.2M | - | - | Not recorded |
| 2015 | Funding round | $5M | - | - | Not recorded |
Founder / CEO
Gavin Wheeldon
CEO
With over 15 years experience working in technology led or enabled businesses, Gavin has a deep understanding of the impact of technology on the bottom line of an organisation. Having sold his last business, Applied Language Solutions, a global language technology and services business, he set up So Purple Group with the prime focus on building an enterprise guest WiFi system that was end user friendly.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 43 |
Customers
We do not have customer count information for Purple yet.
Purple Employees & Team Size
Purple employs approximately 182 people as of 2026, up from 171 in 2023, including 255 sales reps that carry a quota. It serves 140M customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 182 employees (December 2024) | Not recorded |
| 2024 | Reached 171 employees (October 2024) | Not recorded |
| 2023 | Reached 171 employees (December 2023) | Not recorded |
| 2023 | Reached 1.2K employees (September 2023) | Not recorded |
| 2023 | Reached 1.1K employees (January 2023) | Not recorded |
| 2022 | Reached 161 employees (December 2022) | Not recorded |
| 2022 | Reached 1.1K employees (January 2022) | Not recorded |
| 2021 | Reached 163 employees (December 2021) | Not recorded |
| 2021 | Reached 1K employees (August 2021) | Not recorded |
| 2021 | Reached 128 employees (April 2021) | Not recorded |
Frequently Asked Questions about Purple
What is Purple's revenue?
As of 2024, Purple generated an estimated $23.9M in annual revenue.
Who founded Purple?
Purple was founded by Gavin Wheeldon.
Who is the CEO of Purple?
The CEO of Purple is Gavin Wheeldon.
How much funding does Purple have?
Purple raised $16.2M across 4 rounds.
How many employees does Purple have?
As of 2024, Purple had 182 employees.
Where is Purple headquartered?
Purple is headquartered in Manchester, England, United Kingdom.
Compare Purple to the industry
Purple operates across multiple industries. Browse revenue, funding, and growth data for Purple in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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