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How Relative Insight CEO Ben Hookway grew Relative Insight to $24.1M revenue with a 32 person team in 2024.

SaaS language analytics for Customer Experience, Consumer Insight and Employee Engagement, with origins in law enforcement.

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Relative Insight Revenue

In 2024, Relative Insight's revenue reached $24.1M. The company previously reported $6.7M in 2024. Since its launch in 2012, Relative Insight has shown consistent revenue growth.

Relative Insight Revenue GrowthReported revenue / ARR by year$0$6M$12M$18M$24M$30M2012201420162018202020222024$0$6M$8M$4M$24MSource: GetLatka.com
YearMilestone
2024Relative Insight Hit $24.1m revenue in November 2024Source
2024Relative Insight Hit $6.7m revenue in October 2024
2023Relative Insight Hit $4.4m revenue in December 2023
2022Relative Insight Hit $7.9m revenue in March 2022
2019Relative Insight Hit $6.4m revenue in October 2019
2012Launched with $0 revenue

Relative Insight Valuation, Funding Rounds

Relative Insight has not publicly disclosed its valuation. The company has raised $11.6M in total funding to date.

Relative Insight has raised $11.6M in total funding across 2 rounds, most recently a $6.6M Private Equity Round round in 2022.

Relative Insight Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$3M$5M$8M$10M$13M2012201420162018202020222012 cumulative: $0 • 2012 Founded: $02019 cumulative: $5M • 2012 Founded: $0 • 2019 Series A: $5M2022 cumulative: $12M • 2012 Founded: $0 • 2019 Series A: $5M • 2022 Private Equity Round: $7M$12M2012 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2022Private Equity Round$6.6M--
2019Series A$5M--

Relative Insight Employees & Team Size

Relative Insight employs approximately 32 people as of 2026, down from 46 in 2023.

Relative Insight has 32 total employees in different roles and functions and 14 sales reps that carry a quota.

Relative Insight Team GrowthReported headcount over time0204060801002012201420162018202020222024003232Source: GetLatka.com
YearMilestone
2024Reached 32 employees (December 2024)
2024Reached 46 employees (October 2024)
2023Reached 46 employees (December 2023)
2022Reached 90 employees (December 2022)
2022Reached 75 employees (March 2022)
2021Reached 75 employees (December 2021)
2019Reached 95 employees (October 2019)

Founder / CEO

Ben Hookway

Ben Hookway is listed as Founder / CEO at Relative Insight.

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Customers

We do not have customer count information for Relative Insight yet.

Frequently Asked Questions about Relative Insight

What is Relative Insight's revenue?

Relative Insight generates $24.1M in revenue.

Who founded Relative Insight?

Relative Insight was founded by Ben Hookway.

Who is the CEO of Relative Insight?

The CEO of Relative Insight is Ben Hookway.

How much funding does Relative Insight have?

Relative Insight raised $11.6M.

How many employees does Relative Insight have?

Relative Insight has 32 employees.

Where is Relative Insight headquarters?

Relative Insight is headquartered in London, England, United Kingdom.

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Compare Relative Insight to the industry

Relative Insight operates across multiple industries. Browse revenue, funding, and growth data for Relative Insight in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Relative Insight Revenue 2024: $24.1M ARR, $11.6M Raised