Route
Valuation
$670.9K
2024 Revenue
$223.6K
Funding
$0
YOY
142%
Team
2
Founded
2014
How Route CEO Jan Rafn grew Route to $223.6K revenue with a 2 person team in 2024.
Route is a multi-channel marketing automation solution for marketers. Track user behavior, nurture your leads with drip campaigns, and convert more leads into customers
Last updated
Route Revenue
In 2024, Route's revenue reached $223.6K. The company previously reported $92.4K in 2023. Since its launch in 2014, Route has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Route Hit $223.6k revenue in October 2024 |
| 2023 | Route Hit $92.4k revenue in December 2023 |
| 2021 | Route Hit $38.5k revenue in April 2021 |
| 2014 | Launched with $0 revenue |
Route Valuation, Funding Rounds
Route's most recent disclosed valuation is $670.9K.
Route is a bootstrapped Advertiser Campaign Management Software startup. Founded in 2014, Route has grown to $223.6K in revenue without raising any venture capital or outside funding.
As a self-funded Advertiser Campaign Management Software SaaS company, Route has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Route Employees & Team Size
Route employs approximately 2 people as of 2026.
Route has 2 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2024 | Reached 2 employees (October 2024) |
| 2023 | Reached 2 employees (December 2023) |
| 2022 | Reached 1 employees (December 2022) |
| 2021 | Reached 1 employees (December 2021) |
| 2021 | Reached 1 employees (April 2021) |
Founder / CEO
Jan Rafn
Jan Rafn is listed as Founder / CEO at Route.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Route yet.
Frequently Asked Questions about Route
What is Route's revenue?
Route generates $223.6K in revenue.
Who founded Route?
Route was founded by Jan Rafn.
Who is the CEO of Route?
The CEO of Route is Jan Rafn.
How much funding does Route have?
Route raised $0.
How many employees does Route have?
Route has 2 employees.
Where is Route headquarters?
Route is headquartered in United States.
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Compare Route to the industry
Route operates across multiple industries. Browse revenue, funding, and growth data for Route in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .