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Route is a multi-channel marketing automation solution for marketers. Track user behavior, nurture your leads with drip campaigns, and convert more leads into customers

route.toLinkedInUpdated Aug 10, 2026
Annual revenue
$223.6K
Oct 2024EST.

Route revenue

Route has not published its revenue. GetLatka estimates it at about $223.6K a year (October 2024).

$0
$100K
$200K
$38.5K
–
$92.4K
$223.6K
2021202220232024
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 3 revenue readings, with sources
As ofRevenueSource
Apr 2021$38.5K–
Dec 2023$92.4KEST.GetLatka estimate
Oct 2024$223.6KEST.GetLatka estimate

– source not recorded

Route competitors

Route competes most directly with CARTO and MapLarge.

CompanyRevenueEmployeesFounded
CARTO$28.9M2772008
MapLarge$6.7M702008
Route$223.6K22014

Route CEO, founders & employees

Jan Rafn founded Route in 2014 and runs it as CEO. 2 persons list Route as their employer on LinkedIn (October 2024).

All 5 headcount readings, with sources
As ofEmployeesSource
Oct 20242LinkedIn
Dec 20232LinkedIn
Dec 20221LinkedIn
Dec 20211LinkedIn
Apr 20211–

Route FAQ

What is Route's revenue?

GetLatka estimates Route's revenue at about $223.6K a year (October 2024). The company hasn't published its own figure.

Who is the CEO of Route?

Jan Rafn is the CEO of Route and founded the company in 2014.

Who founded Route?

Jan Rafn founded Route in 2014.

How this page is sourced

4 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun Route? Join the podcast