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Sked Social: The #1 Instagram scheduler trusted by 10,000+ brands. Schedule posts & stories, repost, plan feeds & analyse results on autopilot.
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In 2024, Sked Social's revenue reached $10.1M. The company previously reported $6.7M in 2023. Since its launch in 2013, Sked Social has shown consistent revenue growth.
Sked Social is a bootstrapped Social Media Advertising Software startup. Founded in 2013, Sked Social has grown to $10.1M in revenue without raising any venture capital or outside funding.
As a self-funded Social Media Advertising Software SaaS company, Sked Social has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Hugh is a technology entrepreneur who ‘fell into’ the business world while studying medicine at Monash University in Melbourne. After doing freelance consulting in risk management and strategy throughout his studies, he started Dialogue Consulting and provided advisory services to clients in sectors ranging from government through to ASX200 financial services businesses and not-for-profits. He then built and runs a successful software-as-a-service company servicing businesses around the world. Sked Social was initially bootstrapped from consulting revenue, and now is a profitable standalone business helping tens of thousands of customers manage their Instagram communities. A passionate supporter of the startup ecosystem, Hugh now spends time on Sked Social, the occasional consulting project and investing in (and helping!) promising early-stage companies. Hugh is a partner of Galileo Ventures – a venture fund and accelerator program aiming to systematically enable and support promising young emerging founders from university programs. Galileo is launching in 2020 with key investors including universities and high net worth individuals. He has been listed on the Forbes 30 Under 30 list in marketing and advertising, and was twice named one of Australia's 'Hot 30 under 30' founders by SmartCompany. His background includes statistics, technology (including some software engineering), consulting and healthcare. Based in Melbourne, he works across Australia and internationally. Hugh presents frequently at a range of public and private events, ranging from small workshops to international conferences with thousands of attendees. He has multiple academic publications in prominent journals such as The Lancet or the Medical Journal of Australia.
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Sked Social serves 10K customers.
Sked Social employs approximately 23 people as of 2026. It serves 10K customers that rely on its solutions.
Sked Social generates an estimated $10.1M in annual revenue.
Sked Social was founded by Hugh Stephens.
The CEO of Sked Social is Hugh Stephens.
Sked Social is bootstrapped and has not raised outside funding.
Sked Social has 23 employees.
Sked Social is headquartered in Melbourne, Victoria, Australia.
Sked Social operates across multiple industries. Browse revenue, funding, and growth data for Sked Social in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$10.1M(Est.)
Customers
10K
Funding
$0
Avg ACV
$1K
Team · 2025
23
Founded
2013
| Year | Milestone | Source |
|---|---|---|
| 2024 | Sked Social Hit $10.1m revenue in October 2024 | Estimated |
| 2023 | Sked Social Hit $6.7m revenue in December 2023 | Estimated |
| 2021 | Sked Social Hit $4.5m revenue in March 2021 | |
| 2013 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 23 employees (January 2025) | |
| 2024 | Reached 23 employees (October 2024) | |
| 2023 | Reached 26 employees (December 2023) | |
| 2022 | Reached 28 employees (December 2022) | |
| 2021 | Reached 21 employees (December 2021) | |
| 2021 | Reached 10 employees (March 2021) |
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