Valuation
$40.3M
2021 Revenue
$13.4M
Funding
$30M
Team
160
Founded
1998
How SmartFocus CEO Chris Allan grew to $13.4M revenue with a 160 person team in 2021.
SmartFocus UK is a provider of marketing software and digital marketing services. The company's customers include leading financial services, telecoms, retail, utilities, travel and online gaming companies. It also provides deployment services, including program and project management, solution implementation, account management and support for various product related issues. The company continually seeks opportunities for growth and to expand through organic growth opportunities and strategic acquisitions.
Last updated
SmartFocus Revenue
In 2021, SmartFocus's revenue reached $13.4M. Since its launch in 1998, SmartFocus has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2021 | SmartFocus Hit $13.4m revenue in April 2021 | |
| 1998 | Launched with $0 revenue |
SmartFocus Valuation, Funding Rounds
SmartFocus's most recent disclosed valuation is $40.3M.
SmartFocus has raised $30M in total funding across 1 round, with its most recent round in 2012.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2012 | Funding round | $30M | - | - |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for SmartFocus yet.
SmartFocus Employees & Team Size
SmartFocus employs approximately 160 people as of 2026, including 43 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2021 | Reached 160 employees (April 2021) |
Frequently Asked Questions about SmartFocus
What is SmartFocus's revenue?
SmartFocus generates $13.4M in revenue.
Who founded SmartFocus?
SmartFocus was founded by Chris Allan.
Who is the CEO of SmartFocus?
The CEO of SmartFocus is Chris Allan.
How much funding does SmartFocus have?
SmartFocus raised $30M.
How many employees does SmartFocus have?
SmartFocus has 160 employees.
Where is SmartFocus headquarters?
SmartFocus is headquartered in United Kingdom.
Compare SmartFocus to the industry
SmartFocus operates across multiple industries. Browse revenue, funding, and growth data for SmartFocus in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profilePeople Also Viewed

Consumer Fusion
Consumer Fusion is a customer relationship management (CRM) software that helps businesses manage their online reputation, customer communications, and marketing campaigns. It provides tools for online review management, social media monitoring, email marketing, and lead generation.

bythen
bythen enables the production of autonomous 3D avatar bots powered by AI. The company focuses on developing highly autonomous, personalized, and engaging 3D AI Avatar Agents and aims to establish a product protocol that empowers individuals to create and train their own specialized AI Avatar Agents.

Blooming Health
Blooming Health is a technology platform transforming how social care is delivered. It is designed to address social isolation and loneliness in older adults, enhancing services that aging providers are already offering.

SquareX
SquareX is a Browser Detection and Response (BDR) solution that detects, mitigates, and threat-hunt client-side web attacks in real time. It aims to protect enterprises with its innovative browser-based data security solutions.

ArboStar
Business Management Platform for Tree Service industry.

IntraBio
IntraBio is a biopharmaceutical company focused on discovering, developing, and commercializing therapies for neurodegenerative diseases with high unmet medical needs.


