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SmartFocusrevenue, acquisition & funding

Advertiser Campaign Management SoftwareUnited KingdomFounded 1998

SmartFocus was acquired by Actito. See Actito's profile →

SmartFocus UK is a provider of marketing software and digital marketing services. The company's customers include leading financial services, telecoms, retail, utilities, travel and online gaming companies.

smartfocus.comLinkedInUpdated Aug 10, 2026
Annual revenue
$13.4M
Apr 2021
Owner
Actito
Date not on record
Total raised
$30M
1 round
Employees
160
Apr 2021

SmartFocus revenue

SmartFocus' annual revenue was $13.4M in April 2021, its last figure before Actito bought it (source not recorded).

$0
$5M
$10M
$13.4M
2021
ReportedOne figure per year; a reported figure wins over an estimate
As ofRevenueSource
Apr 2021$13.4M–

– source not recorded

Who owns SmartFocus

Actito owns SmartFocus. The date and price of the deal are not on record.

SmartFocus funding rounds & investors

SmartFocus has raised $30M in one round, in October 2012.

DateRoundRaised
Oct 2012Funding round$30M
Total raised$30M

SmartFocus CEO, founders & employees

Chris Allan founded SmartFocus in 1998 and led it as CEO. SmartFocus had 160 employees (April 2021).

0
50
100
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160
2021
ReportedOne figure per year; a reported figure wins over an estimate

Team mix (Apr 2021): 14 engineers, 43 in sales, 3 in marketing

SmartFocus FAQ

What was SmartFocus' revenue?

Before Actito bought it, SmartFocus' annual revenue was $13.4M in April 2021 (source not recorded).

Who owns SmartFocus?

Actito owns SmartFocus.

How much funding has SmartFocus raised?

SmartFocus raised $30M in one funding round before Actito bought it, in October 2012.

How many employees does SmartFocus have?

SmartFocus had 160 employees in April 2021.

Who founded SmartFocus?

Chris Allan founded SmartFocus in 1998.

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How this page is sourced

Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun SmartFocus? Join the podcast