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How SmartFocus CEO Chris Allan grew to $13.4M revenue with a 160 person team in 2021.

SmartFocus UK is a provider of marketing software and digital marketing services. The company's customers include leading financial services, telecoms, retail, utilities, travel and online gaming companies. It also provides deployment services, including program and project management, solution implementation, account management and support for various product related issues. The company continually seeks opportunities for growth and to expand through organic growth opportunities and strategic acquisitions.

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SmartFocus Revenue

In 2021, SmartFocus's revenue reached $13.4M. Since its launch in 1998, SmartFocus has shown consistent revenue growth.

SmartFocus Revenue GrowthReported revenue / ARR over time$0$3M$6M$9M$12M$15M1998200020022004200620082010201220142016201820202021$0$13MSource: GetLatka.com
YearMilestoneQuote
2021SmartFocus Hit $13.4m revenue in April 2021
1998Launched with $0 revenue

SmartFocus Valuation, Funding Rounds

SmartFocus's most recent disclosed valuation is $40.3M.

SmartFocus has raised $30M in total funding across 1 round, with its most recent round in 2012.

SmartFocus Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$8M$0.4$15M$0.6$23M$0.8$30M$1$38M19982000200220042006200820102012Source: GetLatka.com
YearRoundAmountValuation% SoldQuote
2012Funding round$30M--

Founder / CEO

Chris Allan

Chris Allan is listed as Founder / CEO at SmartFocus.

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Customers

We do not have customer count information for SmartFocus yet.

SmartFocus Employees & Team Size

SmartFocus employs approximately 160 people as of 2026, including 43 sales reps that carry a quota.

SmartFocus Team GrowthReported headcount over time04080120160200199820002002200420062008201020122014201620182020202100160160Source: GetLatka.com
YearMilestone
2021Reached 160 employees (April 2021)

Frequently Asked Questions about SmartFocus

What is SmartFocus's revenue?

SmartFocus generates $13.4M in revenue.

Who founded SmartFocus?

SmartFocus was founded by Chris Allan.

Who is the CEO of SmartFocus?

The CEO of SmartFocus is Chris Allan.

How much funding does SmartFocus have?

SmartFocus raised $30M.

How many employees does SmartFocus have?

SmartFocus has 160 employees.

Where is SmartFocus headquarters?

SmartFocus is headquartered in United Kingdom.

Compare SmartFocus to the industry

SmartFocus operates across multiple industries. Browse revenue, funding, and growth data for SmartFocus in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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SmartFocus Revenue 2021: $13.4M ARR, $40.3M Valuation