Latka logo
Smartly logo

Smartlyrevenue

Social Media Advertising SoftwareHelsinki, Uusimaa, FinlandFounded 2013CEO Kristo Ovaska

Smartly.io automates every step of social advertising to unlock greater performance and creativity, using AI to enhance advertising technology.

smartly.ioLinkedInUpdated Oct 12, 2026
Annual revenue
$101M
Jul 2025EST.
Employees
918
Jul 2025

Smartly revenue

Smartly has not published its revenue. GetLatka estimates it at about $101M a year (July 2025).

$0
$50M
$100M
$101M
2025
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 2 revenue readings, with sources
As ofRevenueSource
Jun 2025$99.8MEST.GetLatka estimate
Jul 2025$101MEST.GetLatka estimate

Smartly funding rounds & investors

Smartly has no priced funding round on record.

Not counted as funding

  • Secondary share sale (not new capital) $20M Sep 2017

Smartly competitors

Smartly competes most directly with Skai, Celtra, Marin Software, Hunch and 2 others.

CompanyRevenueEmployeesFounded
Smartly$101M9182013
Skai$78.9M7172006
Celtra$33.5M2012006
Marin Software$16.7M3002006
Hunch$8.6M782017
Madgicx$6.8M622018
Revealbot$2.8M212016

Smartly CEO & employees

Kristo Ovaska is CEO of Smartly. Smartly has 918 employees (July 2025, LinkedIn).

0
250
500
750
918
2025
ReportedOne figure per year; a reported figure wins over an estimate
All 2 headcount readings, with sources
As ofEmployeesSource
Jul 2025918LinkedIn
Jun 2025907LinkedIn

Smartly FAQ

What is Smartly's revenue?

GetLatka estimates Smartly's revenue at about $101M a year (July 2025). The company hasn't published its own figure.

How many employees does Smartly have?

Smartly has 918 employees as of July 2025, according to LinkedIn.

Who is the CEO of Smartly?

Kristo Ovaska is the CEO of Smartly.

Browse Social Media Advertising Software

Companies in

How this page is sourced

2 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Oct 12, 2026Data disclaimerReport a correctionClaim this profileRun Smartly? Join the podcast