Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
Sonetel AB offers local international phone numbers with global call forwarding to small businesses. It provides global telephone service for global entrepreneurs. The company has data centers in the US and the Netherlands.
Last updated
In 2024, Sonetel's revenue reached $22.4M. The company previously reported $9.6M in 2024. Since its launch in 1994, Sonetel has shown consistent revenue growth.
Sonetel is a bootstrapped Other Hosting Services Providers startup. Founded in 1994, Sonetel has grown to $22.4M in revenue without raising any venture capital or outside funding.
As a self-funded Other Hosting Services Providers SaaS company, Sonetel has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
I am currently running Sonetel, a global Software-As-A-Service for small businesses. We went live 2011 after spending about 150 man years on building a platform. More than 900,000 companies have signed up and we have 120,000 paying customers in 170 countries. Sonetel is ranked one of the fastest growing tech company in Sweden two years in a row by Deloitte (fast50).
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Sonetel serves 1.9M customers.
Sonetel employs approximately 54 people as of 2026, up from 53 in 2023, including 2 sales reps that carry a quota. It serves 1.9M customers that rely on its solutions.
Sonetel generates $22.4M in revenue.
Sonetel was founded by Henrik Thome.
The CEO of Sonetel is Henrik Thome.
Sonetel is bootstrapped and has not raised outside funding.
Sonetel has 54 employees.
Sonetel is headquartered in Stockholm, Sweden.
Sonetel operates across multiple industries. Browse revenue, funding, and growth data for Sonetel in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profile
Cassa is a SaaS solution, which has chosen to explore digitalizing the communication between...
Mappedin is a mapping and indoor navigation platform that provides businesses with tools to create...
Provider of a money exchange and foreign remittance transfer platform. The company provides an...
Contents.com is a tech company that developed an artificial intelligence platform based on a...
2024 Revenue
$22.4M
Customers
1.9M
Funding
$0
Avg ACV
$12
Team
54
Founded
1994
| Year | Milestone | Source |
|---|---|---|
| 2024 | Sonetel Hit $22.4m revenue in November 2024 | |
| 2024 | Sonetel Hit $9.6m revenue in October 2024 | Estimated |
| 2023 | Sonetel Hit $5.4m revenue in December 2023 | Estimated |
| 2021 | Sonetel Hit $3.9m revenue in April 2021 | |
| 1994 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 54 employees (December 2024) | |
| 2024 | Reached 53 employees (October 2024) | |
| 2023 | Reached 53 employees (December 2023) | |
| 2022 | Reached 51 employees (December 2022) | |
| 2021 | Reached 46 employees (December 2021) | |
| 2021 | Reached 47 employees (April 2021) |
If you're the CEO and would like to join the podcast, please DM Nathan Latka on LinkedIn.
