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AppDirect is a privately held software company based in San Francisco, California, that provides a cloud-based marketplace platform for businesses. The company was founded in 2009 and offers a variety of services, including a subscription commerce platform, a billing and payment system, and an identity and access management solution. AppDirect's platform enables businesses to create and manage their own app stores, as well as distribute and sell apps from third-party developers. The company serves a diverse range of customers, including software vendors, telcos, and cable companies, and has partnerships with major technology companies such as Microsoft, Google, and Salesforce.