Top TRAY Alternatives, Competitors & Similar Software

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Zapier is a workflow automation platform that allows businesses and individuals to connect more than 1,400 applications and build automated workflows without writing code. Founded in 2011 by Wade Foster and two co-founders, the company operates on a freemium model with monthly subscriptions and has grown entirely without meaningful outside capital, having raised less than $1 million in total funding. The company reached $50 million in annual recurring revenue by September 2018 and surpassed $150 million in 2021, all while remaining bootstrapped. As of early 2019, Zapier served more than 3 million users in total, including free-tier accounts, and had crossed 100,000 paying customers. Average revenue per user had roughly doubled over the prior 18 to 24 months, rising from approximately $20 to approximately $40 per month. Zapier operates as a fully remote company and had approximately 200 employees as of early 2019, with estimates of roughly 730 employees by 2025. The company was last valued at $5 billion in 2021. Monthly logo churn has remained below 5 percent, and 8 of the company's first 10 employees were still with the firm as of the interview date.

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Workato is an enterprise integration and automation software company headquartered in Palo Alto, California. Founded in 2012 by four co-founders, the company builds tools that allow business users, not just developers, to connect cloud applications and automate workflows across large organizations. The platform is positioned as an enterprise-grade alternative to consumer-oriented integration tools, drawing on the founding team's decades of experience at TIBCO, Oracle, and other infrastructure software companies. As of early 2018, Workato had approximately 21,000 organizations signed up on the platform, with more than 1,000 paying customers and 60 to 70 new signups per day. The company had raised $17 million in total funding, including roughly $10 million from the founders themselves, with Salesforce, Workday, and Storm Ventures as investors. The company reported 300% revenue growth in 2017 and a CAC payback period of under twelve months. By November 2021, Workato had raised a $200 million Series E led by Battery Ventures, bringing total funding to $421 million at a $5.7 billion valuation. The company has continued to scale, reaching an estimated 1,300 to 1,370 employees by 2026 and reporting 35% year-over-year ARR growth in fiscal year 2026 ending January 31, 2026.

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Provider of an open ended platform designed to connect applications. The company's platform create tasks on the internet and automate social media and other internet applications and offers sensor based hardware, enabling users to connect the physical and digital worlds.

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Free, open and self-hostable workflow automation tool.