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How Tru Optik CEO Andre Swanston grew Tru Optik to $2.7M revenue with a 33 person team in 2021.

Provider of a real-time predictive audience intelligence software designed to bring down the barriers between companies and consumers. The company's predictive audience intelligence software is a large census-level proprietary data-set of cookie-less digital media consumption, enabling brand marketers and media companies to fully monetize audience and consumer demand.

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Tru Optik Revenue

In 2021, Tru Optik's revenue reached $2.7M. Since its launch in 2013, Tru Optik has shown consistent revenue growth.

Tru Optik Revenue GrowthReported revenue / ARR by year$0$600K$1M$2M$2M$3M201320142015201620172018201920202021$0$3MSource: GetLatka.com
YearMilestone
2021Tru Optik Hit $2.7m revenue in April 2021
2013Launched with $0 revenue

Tru Optik Valuation, Funding Rounds

Tru Optik's most recent disclosed valuation is $8M.

Tru Optik is a bootstrapped Data Management Platforms (DMP) startup. Founded in 2013, Tru Optik has grown to $2.7M in revenue without raising any venture capital or outside funding.

As a self-funded Data Management Platforms (DMP) SaaS company, Tru Optik has built its business with no outside investment.

Tru Optik Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120132013 cumulative: $0 • 2013 Founded: $02013 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Tru Optik Employees & Team Size

Tru Optik employs approximately 33 people as of 2026.

Tru Optik has 33 total employees in different roles and functions.

Tru Optik Team GrowthReported headcount over time0815233038201320142015201620172018201920202021003333Source: GetLatka.com
YearMilestone
2021Reached 33 employees (April 2021)

Founder / CEO

Andre Swanston

ru Optik identity resolution powers the streaming media ecosystem. Tru Optik’s patented Household Graph™ of more than 80 million homes enables the world’s leading brands, agencies, media companies, and platforms to engage consumers across OTT, streaming audio, and gaming with unmatched scale, accuracy and privacy compliance.

Q&A

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Customers

We do not have customer count information for Tru Optik yet.

Frequently Asked Questions about Tru Optik

What is Tru Optik's revenue?

Tru Optik generates $2.7M in revenue.

Who founded Tru Optik?

Tru Optik was founded by Andre Swanston.

Who is the CEO of Tru Optik?

The CEO of Tru Optik is Andre Swanston.

How much funding does Tru Optik have?

Tru Optik raised $0.

How many employees does Tru Optik have?

Tru Optik has 33 employees.

Where is Tru Optik headquarters?

Tru Optik is headquartered in Stamford, Connecticut, United States.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .