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Userlist is a customer messaging tool that helps you onboard and engage your SaaS users after they sign up for your product. It's much more efficient than building an in-house solution, and way less complex than Intercom and other enterprise tools.

userlist.comLinkedInUpdated Oct 5, 2026
Annual revenue
$1M
Nov 2024EST.
Employees
5
Oct 2024

Userlist revenue

Userlist has not published its revenue. Koala puts it at about $1M a year (November 2024).

$0
$250K
$500K
$750K
$1M
$249.6K
–
$374.4K
$1M
2021202220232024
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 4 revenue readings, with sources
As ofRevenueSource
Apr 2021$249.6K–
Dec 2023$374.4KEST.GetLatka estimate
Oct 2024$658.7KEST.GetLatka estimate
Nov 2024$1MEST.Koala estimate

– source not recorded

Userlist competitors

Userlist competes most directly with HubSpot, Intercom, ActiveCampaign and Customer.io.

CompanyRevenueFundingEmployeesCustomersFounded
HubSpot$3.1B$100.5M7,639205K2006
Intercom$400M$240.8M1,50030K2011
ActiveCampaign$290.5M$360M865145K2003
Customer.io$100M$40.3M2502.9K2012
Userlist$1M–5–2017

Userlist CEO, founders & employees

Jane Portman founded Userlist in 2017 and runs it as CEO. Userlist had 5 employees (October 2024, LinkedIn).

0
2
4
4
5
5
5
2021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 5 headcount readings, with sources
As ofEmployeesSource
Oct 20245LinkedIn
Dec 20235LinkedIn
Dec 20225LinkedIn
Dec 20214LinkedIn
Apr 20213–

Userlist FAQ

What is Userlist's revenue?

Koala estimates Userlist's revenue at about $1M a year (November 2024). The company hasn't published its own figure.

How many employees does Userlist have?

Userlist had 5 employees in October 2024, according to LinkedIn.

Who is the CEO of Userlist?

Jane Portman is the CEO of Userlist and founded the company in 2017.

Who founded Userlist?

Jane Portman founded Userlist in 2017.

How this page is sourced

4 from public sources · 3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profileRun Userlist? Join the podcast