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How VerticalChange CEO Jonathan Humfrey grew to $1.3M revenue with a 10 person team in 2024.

VerticalChange is a "people management platform" like a mix between SurveyMonkey and Highrise. We help companies manage their clients and report on outcomes.

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VerticalChange Revenue

In 2024, VerticalChange's revenue reached $1.3M. The company previously reported $809.6K in 2023. Since its launch in 2012, VerticalChange has shown consistent revenue growth.

VerticalChange Revenue GrowthReported revenue / ARR over time$0$300K$600K$900K$1.2M$1.5M2012201420162018202020222024$0$733.3K$1.3MSource: GetLatka.com
YearMilestoneQuote
2024VerticalChange Hit $1.3m revenue in October 2024
2023VerticalChange Hit $809.6k revenue in December 2023
2021VerticalChange Hit $733.3k revenue in April 2021
2012Launched with $0 revenue

VerticalChange Valuation, Funding Rounds

VerticalChange is a bootstrapped Other Collaboration Software startup. Founded in 2012, VerticalChange has grown to $1.3M in revenue without raising any venture capital or outside funding.

As a self-funded Other Collaboration Software SaaS company, VerticalChange has built its business with no outside investment.

VerticalChange Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12012Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Jonathan Humfrey

CEO

Jonathan Humfrey is listed as CEO at VerticalChange.

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Customers

We do not have customer count information for VerticalChange yet.

VerticalChange Employees & Team Size

VerticalChange employs approximately 10 people as of 2026, down from 11 in 2023.

VerticalChange Team GrowthReported headcount over time036912152012201420162018202020222024001010Source: GetLatka.com
YearMilestone
2024Reached 10 employees (October 2024)
2023Reached 11 employees (December 2023)
2022Reached 10 employees (December 2022)
2021Reached 12 employees (December 2021)
2021Reached 9 employees (April 2021)

Frequently Asked Questions about VerticalChange

What is VerticalChange's revenue?

VerticalChange generates an estimated $1.3M in annual revenue.

Who founded VerticalChange?

VerticalChange was founded by Jonathan Humfrey.

Who is the CEO of VerticalChange?

The CEO of VerticalChange is Jonathan Humfrey.

How much funding does VerticalChange have?

VerticalChange is bootstrapped and has not raised outside funding.

How many employees does VerticalChange have?

VerticalChange has 10 employees.

Where is VerticalChange headquarters?

VerticalChange is headquartered in Santa Barbara, California, United States.

Compare VerticalChange to the industry

VerticalChange operates across multiple industries. Browse revenue, funding, and growth data for VerticalChange in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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VerticalChange Revenue 2024: $1.3M ARR (Bootstrapped)