Viant
Valuation
$1.2B
2021 Revenue
$6.4M
Customers
12K
Funding
$515M
Avg ACV
$537
Team
305
Founded
1996
How Viant CEO Tim Vanderhook grew Viant to $6.4M revenue and 12K customers in 2021.
Viant is a provider of an advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. The company provides services to connect audiences, content and brands. The company was founded in 1999 and is headquartered in Irvine, California.
Last updated
Viant Revenue
In 2021, Viant's revenue reached $6.4M. Since its launch in 1996, Viant has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2021 | Viant Hit $6.4m revenue in April 2021 |
| 1996 | Launched with $0 revenue |
Viant Valuation, Funding Rounds
Viant reached a $1.2B valuation in 2021.
Viant has raised $515M in total funding across 4 rounds, with its most recent round in 2021.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2021 | Funding round | $250M | $1.2B | 20% |
| 2017 | Funding round | $155M | - | - |
| 2007 | Funding round | $100M | $300.3M | 33% |
| 2006 | Funding round | $10M | $40.2M | 25% |
Viant Employees & Team Size
Viant employs approximately 305 people as of 2026.
Viant has 305 total employees in different roles and functions. They have 12K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2021 | Reached 305 employees (April 2021) |
Founder / CEO
Tim Vanderhook
Tim Vanderhook is Co-Founder, CEO and Chairman of the Board of Viant Technology. He leads the company’s strategic vision, driving innovation and product development of Viant’s self-service DSP for omnichannel advertising, Adelphic®. For more than 2 decades, Tim, alongside his brother Chris Vanderhook, has steered Viant’s mission of automating the planning, buying, and measurement of advertising through technology and innovation. Furthermore, Tim’s early vision led to the development and standardization of using web cookies for behavioral targeting that pioneered interest-based digital advertising practices commonly in use today. In addition to Viant, Tim also co-founded XUMO in 2011, one of the largest ad supported Over-The-Top (OTT) streaming services, which was acquired by Comcast in February 2020. Recognized for his digital advertising expertise and innovation, Vanderhook has authored several patents including Internet Connected Household Identification, Upfront Advertising Purchasing Exchange and User Demographic Profile Methods. Tim is a serial entrepreneur and investor, avid sports fan and resides with his wife Laura and their four children in Orange County, California.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Viant acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Viant
What is Viant's revenue?
Viant generates $6.4M in revenue.
Who founded Viant?
Viant was founded by Tim Vanderhook.
Who is the CEO of Viant?
The CEO of Viant is Tim Vanderhook.
How much funding does Viant have?
Viant raised $515M.
How many employees does Viant have?
Viant has 305 employees.
Where is Viant headquarters?
Viant is headquartered in Irvine, California, United States.
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Compare Viant to the industry
Viant operates across multiple industries. Browse revenue, funding, and growth data for Viant in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .