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How Vision-Critical CEO Ross Wainwright grew Vision-Critical to $55M revenue and 100K customers in 2024.

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers.

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Vision-Critical Revenue

In 2024, Vision-Critical's revenue reached $55M. The company previously reported $48.4M in 2023. Since its launch in 2000, Vision-Critical has shown consistent revenue growth.

Vision-Critical Revenue GrowthReported revenue / ARR by year$0$25M$50M$75M$100M$125M2000200220042006200820102012201420162018202020222024$0$100M$55MSource: GetLatka.com
YearMilestone
2024Vision-Critical Hit $55m revenue in October 2024
2023Vision-Critical Hit $48.4m revenue in December 2023
2020Vision-Critical Hit $100m revenue in August 2020
2000Launched with $0 revenue

Vision-Critical Valuation, Funding Rounds

Vision-Critical has not publicly disclosed its valuation. The company has raised $39.1M in total funding to date.

Vision-Critical has raised $39.1M in total funding across 4 rounds, most recently a $12.6M Venture Round round in 2014.

Vision-Critical Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$10M$20M$30M$40M$50M200020022004200620082010201220142000 cumulative: $0 • 2000 Founded: $02006 cumulative: $3M • 2000 Founded: $0 • 2006 Venture Round: $3M2012 cumulative: $23M • 2000 Founded: $0 • 2006 Venture Round: $3M • 2012 Venture Round: $20M2014 cumulative: $27M • 2000 Founded: $0 • 2006 Venture Round: $3M • 2012 Venture Round: $20M • 2014 Venture Round: $4M2014 cumulative: $39M • 2000 Founded: $0 • 2006 Venture Round: $3M • 2012 Venture Round: $20M • 2014 Venture Round: $4M • 2014 Venture Round: $13M$39M2000 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2014Venture Round$12.6M--
2014Venture Round$3.5M--
2012Venture Round$20M--
2006Venture Round$3M--

Vision-Critical Employees & Team Size

Vision-Critical employs approximately 110 people as of 2026, down from 114 in 2023.

Vision-Critical has 110 total employees in different roles and functions and 15 sales reps that carry a quota. They have 100K customers that rely on the company's solutions.

Vision-Critical Team GrowthReported headcount over time0125250375500625200020022004200620082010201220142016201820202022202400110110Source: GetLatka.com
YearMilestone
2024Reached 110 employees (December 2024)
2024Reached 110 employees (October 2024)
2023Reached 114 employees (December 2023)
2022Reached 114 employees (December 2022)
2021Reached 119 employees (December 2021)
2020Reached 213 employees (December 2020)
2020Reached 251 employees (August 2020)
2020Reached 306 employees (June 2020)
2019Reached 382 employees (December 2019)
2018Reached 519 employees (December 2018)

Founder / CEO

Ross Wainwright

Ross Wainwright is listed as Founder / CEO at Vision-Critical.

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Frequently Asked Questions about Vision-Critical

What is Vision-Critical's revenue?

Vision-Critical generates $55M in revenue.

Who founded Vision-Critical?

Vision-Critical was founded by Ross Wainwright.

Who is the CEO of Vision-Critical?

The CEO of Vision-Critical is Ross Wainwright.

How much funding does Vision-Critical have?

Vision-Critical raised $39.1M.

How many employees does Vision-Critical have?

Vision-Critical has 110 employees.

Where is Vision-Critical headquarters?

Vision-Critical is headquartered in Toronto, Ontario, Canada.

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Compare Vision-Critical to the industry

Vision-Critical operates across multiple industries. Browse revenue, funding, and growth data for Vision-Critical in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Vision-Critical Revenue 2024: $55M ARR, $39.1M Raised