Vision-Critical logo
Founded 2000


2020 Revenue





How Vision-Critical hit $100.0M in Revenue with 100K Customers in 2020.

About Vision-Critical

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers.

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40




Vision-Critical Revenue

In 2020, Vision-Critical revenue run rate hit $100.0M in revenue.


Vision-Critical Valuation and Funding History

Vision-Critical has raised a total of $39.1M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation
07/18/2014Venture Round$12.6M
01/14/2014Venture Round$3.5M
08/28/2012Venture Round$20.0M
10/24/2006Venture Round$3.0M


Vision-Critical has 100K customers.

Lifetime Months

Monthly ARPU

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Acquisition Cost

Average Annual Price



Vision-Critical has an annual churn rate of 0.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Vision-Critical has 519 employees. They have 15 sales reps that carry a quota They have an engineering team of 51. and a marketing team of 11.


Total Team Size



51 (10%)


15 (3%)


11 (2%)


Ross Wainwright


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Frequently Asked Questions about Vision-Critical

When was Vision-Critical founded?

Vision-Critical was founded in 2000.

Who is the CEO of Vision-Critical?

The CEO of Vision-Critical is Ross Wainwright

How many employees does Vision-Critical have?

Vision-Critical has 519 employees.

How much revenue does Vision-Critical generate?

Vision-Critical generates $100.0M in revenue.

How much funding does Vision-Critical have?

Vision-Critical has raised $39.1M.

Where is Vision-Critical headquarters?

Vision-Critical is headquartered at VancouverBCCanada

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