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San Francisco, California, United States
The first automated software for retention
Last updated
We do not have information about Brightback's revenue yet.
Brightback is a bootstrapped Other Analytics Software company, self-funded since its founding in 2018, with no outside investment to date.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
The SaaS subscription economy is booming – but companies are losing billions from the cancel button. Guy Marion is CEO/founder of Brightback, the first automated software for retention. The company recently launched with significant Series A funding. He's a great interview (including the top reasons customers cancel) on revealing gold in the cancel button, and how focusing on retention (not acquisition) is the new growth strategy.
| Question | Answer |
|---|---|
| What's your age? | 39 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Brightback yet.
Brightback employs approximately 19 people as of 2026, including 3 sales reps that carry a quota.
GetLatka has not confirmed a public revenue figure for Brightback.
Brightback was founded by Guy Marion.
The CEO of Brightback is Guy Marion.
Brightback is bootstrapped and has not raised outside funding.
Brightback has 19 employees.
Brightback is headquartered in San Francisco, California, United States.
Brightback operates across multiple industries. Browse revenue, funding, and growth data for Brightback in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profileFunding
$0
Team · 2020
19
Founded
2018
| Year | Milestone | Source |
|---|---|---|
| 2020 | Reached 19 employees (December 2020) | |
| 2020 | Reached 22 employees (June 2020) | |
| 2019 | Reached 19 employees (December 2019) |
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