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Developer of a social media technology platform designed to help companies attract new audiences and revenue scale. The company's platform uses targeted ads and machine learning to correlate CRM, 1st party data, audience data, retail and POS data, enabling B2B and B2C businesses to find new customers for their products and services.
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In 2024, Custom Social's revenue reached $1.4M. The company previously reported $806.4K in 2023. Since its launch in 2019, Custom Social has shown consistent revenue growth.
Custom Social is a bootstrapped Social Media Advertising Software startup. Founded in 2019, Custom Social has grown to $1.4M in revenue without raising any venture capital or outside funding.
As a self-funded Social Media Advertising Software SaaS company, Custom Social has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
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Custom Social serves 3K customers.
Custom Social employs approximately 15 people as of 2026, up from 8 in 2023, including 3 sales reps that carry a quota. It serves 3K customers that rely on its solutions.
Custom Social generates an estimated $1.4M in annual revenue.
Custom Social was founded by Mike Patterson.
The CEO of Custom Social is Mike Patterson.
Custom Social is bootstrapped and has not raised outside funding.
Custom Social has 15 employees.
Custom Social is headquartered in San Francisco, California, United States.
Custom Social operates across multiple industries. Browse revenue, funding, and growth data for Custom Social in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$1.4M(Est.)
Customers
3K
Funding
$0
Avg ACV
$459
Team
15
Founded
2019
| Year | Milestone | Source |
|---|---|---|
| 2024 | Custom Social Hit $1.4m revenue in October 2024 | Estimated |
| 2023 | Custom Social Hit $806.4k revenue in December 2023 | Estimated |
| 2021 | Custom Social Hit $840k revenue in April 2021 | |
| 2019 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 15 employees (October 2024) | |
| 2023 | Reached 8 employees (December 2023) | |
| 2022 | Reached 8 employees (December 2022) | |
| 2021 | Reached 10 employees (December 2021) | |
| 2021 | Reached 10 employees (April 2021) |
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