Dealer Spike
Valuation
$20.9M
2021 Revenue
$7M
Funding
$0
Team
229
Founded
2008
How Dealer Spike CEO Jay Mason grew Dealer Spike to $7M revenue with a 229 person team in 2021.
Operator of a software-as-service digital advertising and marketing company focused on helping motorsports dealers in North America drive more traffic to the showroom, phone and internet for less cost. The company's innovative, powerful, distinctive web tools help dealers in multiple vertical markets including powersports, RV, trailer, marine, truck, agricultural equipment, heavy equipment and auto dealership sales increase online leads and sales through digital advertising and training.
Last updated
Dealer Spike Revenue
In 2021, Dealer Spike's revenue reached $7M. Since its launch in 2008, Dealer Spike has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2021 | Dealer Spike Hit $7m revenue in April 2021 |
| 2008 | Launched with $0 revenue |
Dealer Spike Valuation, Funding Rounds
Dealer Spike's most recent disclosed valuation is $20.9M.
Dealer Spike is a bootstrapped Automotive Marketing Software startup. Founded in 2008, Dealer Spike has grown to $7M in revenue without raising any venture capital or outside funding.
As a self-funded Automotive Marketing Software SaaS company, Dealer Spike has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Dealer Spike Employees & Team Size
Dealer Spike employs approximately 229 people as of 2026.
Dealer Spike has 229 total employees in different roles and functions and 44 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2021 | Reached 229 employees (April 2021) |
Founder / CEO
Jay Mason
Jay Mason is a self-made entrepreneur and financer. Throughout his career, Mason has owned numerous companies in the technology, media, real estate, powersports, RV, marine, heavy truck equipment and automotive industries. Many of these have been featured on The Inc. 500 & Inc. 5,000 fastest-growing private companies in the nation lists, ThePortland Business Journal’s 100 Fastest Growing Private Companies as well as The Deloitte Fast 500 Tech companies.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Dealer Spike yet.
Frequently Asked Questions about Dealer Spike
What is Dealer Spike's revenue?
Dealer Spike generates $7M in revenue.
Who founded Dealer Spike?
Dealer Spike was founded by Jay Mason.
Who is the CEO of Dealer Spike?
The CEO of Dealer Spike is Jay Mason.
How much funding does Dealer Spike have?
Dealer Spike raised $0.
How many employees does Dealer Spike have?
Dealer Spike has 229 employees.
Where is Dealer Spike headquarters?
Dealer Spike is headquartered in Lake Oswego, Oregon, United States.
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Compare Dealer Spike to the industry
Dealer Spike operates across multiple industries. Browse revenue, funding, and growth data for Dealer Spike in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .