DFO Global Performance Commerce Profile (2024)

DFO Global Performance Commerce Revenue

In 2024, DFO Global Performance Commerce's revenue reached $18.1M. The company previously reported $9.5M in 2023. Since its launch in 2012, DFO Global Performance Commerce has shown consistent revenue growth.

Year	Milestone	Source
2024	DFO Global Performance Commerce Hit $18.1m revenue in October 2024	Estimated
2023	DFO Global Performance Commerce Hit $9.5m revenue in December 2023	Estimated
2021	DFO Global Performance Commerce Hit $14.7m revenue in April 2021
2012	Launched with $0 revenue

DFO Global Performance Commerce Valuation, Funding Rounds

DFO Global Performance Commerce is a bootstrapped Other Digital Advertising Software startup. Founded in 2012, DFO Global Performance Commerce has grown to $18.1M in revenue without raising any venture capital or outside funding.

As a self-funded Other Digital Advertising Software SaaS company, DFO Global Performance Commerce has built its business with no outside investment.

Year	Round	Amount	Valuation	% Sold	Source

Founder / CEO

Bruce Cran

CEO

Bruce went from being the youngest lawyer to argue before the Supreme Court of Canada to head of one the largest direct response marketing companies in the world. An expert in identifying and capitalizing on eCommerce opportunities in emerging markets and new media, Bruce also brings an acute legal understanding to the dynamic and ever-changing sphere of international business. He is DFO’s CEO and co-founder.

Contact via Linkedin

Q&A

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Customers

We do not have customer count information for DFO Global Performance Commerce yet.

DFO Global Performance Commerce Employees & Team Size

DFO Global Performance Commerce employs approximately 98 people as of 2026, down from 122 in 2023.

Year	Milestone	Source
2024	Reached 98 employees (December 2024)
2024	Reached 95 employees (October 2024)
2023	Reached 122 employees (December 2023)
2022	Reached 166 employees (December 2022)
2021	Reached 225 employees (December 2021)
2021	Reached 187 employees (April 2021)

Frequently Asked Questions about DFO Global Performance Commerce

What is DFO Global Performance Commerce's revenue?

DFO Global Performance Commerce generates an estimated $18.1M in annual revenue.

Who founded DFO Global Performance Commerce?

DFO Global Performance Commerce was founded by Bruce Cran.

Who is the CEO of DFO Global Performance Commerce?

The CEO of DFO Global Performance Commerce is Bruce Cran.

How much funding does DFO Global Performance Commerce have?

DFO Global Performance Commerce is bootstrapped and has not raised outside funding.

How many employees does DFO Global Performance Commerce have?

DFO Global Performance Commerce has 98 employees.

Where is DFO Global Performance Commerce headquarters?

DFO Global Performance Commerce is headquartered in Washington, District Of Columbia, United States.

Compare DFO Global Performance Commerce to the industry

DFO Global Performance Commerce operates across multiple industries. Browse revenue, funding, and growth data for DFO Global Performance Commerce in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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