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How FlowForma CEO Olivia Bushe grew FlowForma to $5.7M revenue and 200K customers in 2024.

Developer of a workflow automation software designed to streamline the process of managing business processes. The company's software provides easy to use interface with a visual flow designer option, integrated forms, workflow and document generation, encourages ownership of processes and data and facilitates process evolution, enabling business experts to collaborate and make better decisions with low entry costs and rapid process development.

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FlowForma Revenue

In 2024, FlowForma's revenue reached $5.7M. The company previously reported $4.1M in 2023. Since its launch in 2012, FlowForma has shown consistent revenue growth.

FlowForma Revenue GrowthReported revenue / ARR by year$0$1M$3M$4M$5M$6M2012201420162018202020222024$0$2M$4M$6MSource: GetLatka.com
YearMilestone
2024FlowForma Hit $5.7m revenue in October 2024
2023FlowForma Hit $4.1m revenue in October 2023
2021FlowForma Hit $2.1m revenue in April 2021
2012Launched with $0 revenue

FlowForma Valuation, Funding Rounds

FlowForma has not publicly disclosed its valuation. The company has raised $87.1K in total funding to date.

FlowForma has raised $87.1K in total funding across 1 round, with its most recent round in 2018.

FlowForma Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$20K$40K$60K$80K$100K20122013201420152016201720182012 cumulative: $0 • 2012 Founded: $02018 cumulative: $87K • 2012 Founded: $0 • 2018 Funding round: $87K$87K2012 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2018Funding round$87.1K--

FlowForma Employees & Team Size

FlowForma employs approximately 29 people as of 2026, down from 49 in 2023.

FlowForma has 29 total employees in different roles and functions. They have 200K customers that rely on the company's solutions.

FlowForma Team GrowthReported headcount over time013253850632012201420162018202020222024002929Source: GetLatka.com
YearMilestone
2024Reached 29 employees (December 2024)
2024Reached 49 employees (October 2024)
2023Reached 49 employees (October 2023)
2022Reached 36 employees (October 2022)
2021Reached 30 employees (December 2021)
2021Reached 28 employees (April 2021)

Founder / CEO

Olivia Bushe

Olivia has over 20 years experience in business and technology marketing roles based in the US, UK and Ireland with worldwide remit . As CEO of FlowForma Olivia helps organizations to remove paper processes and empower their business users and citizen developers to automate business processes with speed and agility, no matter the complexity. FlowForma is an award winning business process enablement tool for Office 365. Prior to joining FlowForma Olivia was Director of Marketing at Repstor, a leading provider of Outlook content management tools promoting ECM adoption throughout organizations, and was responsible for all the marketing elements within Repstor.

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Customers

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Frequently Asked Questions about FlowForma

What is FlowForma's revenue?

FlowForma generates $5.7M in revenue.

Who founded FlowForma?

FlowForma was founded by Olivia Bushe.

Who is the CEO of FlowForma?

The CEO of FlowForma is Olivia Bushe.

How much funding does FlowForma have?

FlowForma raised $87.1K.

How many employees does FlowForma have?

FlowForma has 29 employees.

Where is FlowForma headquarters?

FlowForma is headquartered in Dublin, Northern Ireland, Ireland.

Compare FlowForma to the industry

FlowForma operates across multiple industries. Browse revenue, funding, and growth data for FlowForma in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .