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Developer of a workflow automation software designed to streamline the process of managing business processes. The company's software provides easy to use interface with a visual flow designer option, integrated forms, workflow and document generation, encourages ownership of processes and data and facilitates process evolution, enabling business experts to collaborate and make better decisions with low entry costs and rapid process development.
Last updated
In 2024, FlowForma's revenue reached $5.7M. The company previously reported $4.1M in 2023. Since its launch in 2012, FlowForma has shown consistent revenue growth.
FlowForma has not publicly disclosed its valuation. The company has raised $87.1K in total funding to date.
FlowForma has raised $87.1K in total funding across 1 round, with its most recent round in 2018.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2018 | Funding round | $87.1K | - | - |
CEO
Olivia has over 20 years experience in business and technology marketing roles based in the US, UK and Ireland with worldwide remit . As CEO of FlowForma Olivia helps organizations to remove paper processes and empower their business users and citizen developers to automate business processes with speed and agility, no matter the complexity. FlowForma is an award winning business process enablement tool for Office 365. Prior to joining FlowForma Olivia was Director of Marketing at Repstor, a leading provider of Outlook content management tools promoting ECM adoption throughout organizations, and was responsible for all the marketing elements within Repstor.
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FlowForma serves 200K customers.
FlowForma employs approximately 29 people as of 2026, down from 49 in 2023. It serves 200K customers that rely on its solutions.
FlowForma generates an estimated $5.7M in annual revenue.
FlowForma was founded by Olivia Bushe.
The CEO of FlowForma is Olivia Bushe.
FlowForma raised $87.1K across 1 round.
FlowForma has 29 employees.
FlowForma is headquartered in Dublin, Northern Ireland, Ireland.
FlowForma operates across multiple industries. Browse revenue, funding, and growth data for FlowForma in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$5.7M(Est.)
Customers
200K
Funding
$87.1K
Avg ACV
$29
Team
29
Founded
2012
| Year | Milestone | Source |
|---|---|---|
| 2024 | FlowForma Hit $5.7m revenue in October 2024 | Estimated |
| 2023 | FlowForma Hit $4.1m revenue in October 2023 | Estimated |
| 2021 | FlowForma Hit $2.1m revenue in April 2021 | |
| 2012 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 29 employees (December 2024) | |
| 2024 | Reached 49 employees (October 2024) | |
| 2023 | Reached 49 employees (October 2023) | |
| 2022 | Reached 36 employees (October 2022) | |
| 2021 | Reached 30 employees (December 2021) | |
| 2021 | Reached 28 employees (April 2021) |
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