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How Gem CEO Steven Bartel grew Gem to $31M revenue and 400 customers in 2024.

Gem is a platform that helps businesses manage their employee benefits. They offer a wide range of benefits options and provide tools for employees to easily access and utilize their benefits. Gem aims to simplify the benefits administration process and improve employee satisfaction.

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Gem Revenue

In 2024, Gem's revenue reached $31M. The company previously reported $9M in 2021. Since its launch in 2017, Gem has shown consistent revenue growth.

Gem Revenue GrowthReported revenue / ARR by year$0$8M$15M$23M$30M$38M20172018201920202021202220232024$0$9M$31MSource: GetLatka.com
YearMilestone
2024Gem Hit $31m revenue in June 2024
2021Gem Hit $9m revenue in January 2021
2017Launched with $0 revenue

Gem Valuation, Funding Rounds

Gem reached a $1.2B valuation in 2021, set during its Series C round.

Gem has raised $148M in total funding across 4 rounds, most recently a $100M Series C round in 2021.

Gem Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$250M$500M$750M$1B$1B201720182019202020212017 cumulative: $2M • 2017 Seed Round: $2M2019 cumulative: $11M • 2017 Seed Round: $2M • 2019 Series A: $9M2020 cumulative: $48M • 2017 Seed Round: $2M • 2019 Series A: $9M • 2020 Series B: $37M2021 cumulative: $148M • 2017 Seed Round: $2M • 2019 Series A: $9M • 2020 Series B: $37M • 2021 Series C: $100M @ $1B valuation$148M2021 Series C: $1B valuation$1BSource: GetLatka.com
YearRoundAmountValuation% Sold
2021Series C$100M$1.1B9%
2020Series B$37M--
2019Series A$9M--
2017Seed Round$2M--

Gem Employees & Team Size

Gem employs approximately 492 people as of 2026, up from 398 in 2024.

Gem has 492 total employees in different roles and functions and 64 sales reps that carry a quota. They have 400 customers that rely on the company's solutions.

Gem Team GrowthReported headcount over time012525037550062520172018201920202021202220232024202500492492Source: GetLatka.com
YearMilestone
2025Reached 492 employees (November 2025)
2024Reached 398 employees (December 2024)
2024Reached 341 employees (October 2024)
2023Reached 341 employees (September 2023)
2023Reached 334 employees (January 2023)
2022Reached 389 employees (January 2022)
2021Reached 199 employees (August 2021)
2021Reached 92 employees (January 2021)

Founder / CEO

Steven Bartel

Steven Bartel is listed as Founder / CEO at Gem.

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Customers

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Frequently Asked Questions about Gem

What is Gem's revenue?

Gem generates $31M in revenue.

Who founded Gem?

Gem was founded by Steven Bartel.

Who is the CEO of Gem?

The CEO of Gem is Steven Bartel.

How much funding does Gem have?

Gem raised $148M.

How many employees does Gem have?

Gem has 492 employees.

Where is Gem headquarters?

Gem is headquartered in San Francisco, California, United States.

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Compare Gem to the industry

Gem operates across multiple industries. Browse revenue, funding, and growth data for Gem in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Gem Revenue 2024: $31M ARR, $1.2B Valuation