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How GU Trade CEO Marcelo Blanco grew GU Trade to $3.1M revenue and 65 customers in 2024.

GU Trade is a multiplatform web-mobile application that provides its clients with the necessary tools to maximize the effectiveness of their team on the field. At GU Trade, we provide you with the essential information for a successful decision making process. We have a restless work team, which allows a constant update of the app. This way, our customers are always at the forefront in a market in continuous development. Main GU Trade solutions: - Geolocation of the team on the field, automatic check-in and check-out at each point of sale (POS) and measurement of execution times - Online information complemented with photographic records to correct deviations - Generation of key management indicators that facilitate a resposable decision-making - Visualization of the correct implementation of contracts, promotions, POS materials and planograms for quick verification - Agile and intuitive functions for tracking prices, stock, and out of stock. Accurate measurement of participation i

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GU Trade Revenue

In 2024, GU Trade's revenue reached $3.1M. The company previously reported $2M in 2023. Since its launch in 2017, GU Trade has shown consistent revenue growth.

GU Trade Revenue GrowthReported revenue / ARR by year$0$750K$2M$2M$3M$4M20172018201920202021202220232024$0$1M$2M$3MSource: GetLatka.com
YearMilestone
2024GU Trade Hit $3.1m revenue in October 2024
2023GU Trade Hit $2m revenue in October 2023
2021GU Trade Hit $1.3m revenue in April 2021
2017Launched with $0 revenue

GU Trade Valuation, Funding Rounds

GU Trade is a bootstrapped Location Intelligence Software startup. Founded in 2017, GU Trade has grown to $3.1M in revenue without raising any venture capital or outside funding.

As a self-funded Location Intelligence Software SaaS company, GU Trade has built its business with no outside investment.

GU Trade Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120172017 cumulative: $0 • 2017 Founded: $02017 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

GU Trade Employees & Team Size

GU Trade employs approximately 37 people as of 2026.

GU Trade has 37 total employees in different roles and functions and 3 sales reps that carry a quota. They have 65 customers that rely on the company's solutions.

GU Trade Team GrowthReported headcount over time01020304020172018201920202021202220232024003737Source: GetLatka.com
YearMilestone
2024Reached 37 employees (October 2024)
2023Reached 37 employees (October 2023)
2022Reached 31 employees (October 2022)
2021Reached 28 employees (December 2021)
2021Reached 15 employees (April 2021)

Founder / CEO

Marcelo Blanco

CEO and Co-Founde at GUTrade. Serial entrepreneur, co-founder of Xseed and GeoUbicacion. Happily married, Joaquina's and Lorenzo dad, soccer lover. I stand out for understanding the needs of the market, creating profitable and quality business products and models, in order to help in making a digital transformation of industries and bringing a positive change tosociety.

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Customers

See how GU Trade acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.

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Frequently Asked Questions about GU Trade

What is GU Trade's revenue?

GU Trade generates $3.1M in revenue.

Who founded GU Trade?

GU Trade was founded by Marcelo Blanco.

Who is the CEO of GU Trade?

The CEO of GU Trade is Marcelo Blanco.

How much funding does GU Trade have?

GU Trade raised $0.

How many employees does GU Trade have?

GU Trade has 37 employees.

Where is GU Trade headquarters?

GU Trade is headquartered in Montevideo, Uruguay.

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Compare GU Trade to the industry

GU Trade operates across multiple industries. Browse revenue, funding, and growth data for GU Trade in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

GU Trade Revenue 2024: $3.1M ARR (Bootstrapped)