How Heap CEO Ken Fine grew Heap to $19.6M revenue and 7.6K customers in 2021.

Heap.io is a web and mobile analytics platform that allows businesses to collect and analyze customer data to gain insights into user behavior and improve their product offerings. The platform offers a range of features, including automatic event tracking, retroactive analysis, and cohort analysis. Heap.io's event tracking capabilities allow businesses to capture every user interaction and analyze it to gain a deeper understanding of their customers' needs and behavior. With retroactive analysis, businesses can retroactively define and track events, even those not previously set up, making it easier to analyze data for insights. The platform's cohort analysis feature allows businesses to track user behavior over time to identify trends and patterns. Heap.io's goal is to make data-driven decision making accessible to all businesses regardless of their size or technical expertise.