Social Media Management Tools5 E 8th ave, Vancouver, British Columbia, CanadaFounded 2008CEO Ryan Holmes
Hootsuite is a Vancouver-based social media management platform founded in 2008 by Ryan Holmes.
Irina Novoselsky said on camera that Hootsuite's annual revenue was $400M (September 2024). Hootsuite is #8 on the Latka Top, level with one other. The Latka Top ranks the 1,368 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Dec 2009 | $3.8M | – |
| Sep 2017 | $150M | – |
| Sep 2024 | $400M | Irina Novoselsky on cameraWatch at 12:43 |
– source not recorded
Hootsuite is privately held, so there is no Hootsuite stock to buy. Investors valued it at $690M in its September 2014 Series C.
Valuation history$690M Series C 2014$500M Series B 2013
Hootsuite has raised $279.9M across five rounds since 2010. The latest was a $50M Debt Financing in March 2018.
| Date | Round | Raised | Valuation | Led by | Source |
|---|---|---|---|---|---|
| Mar 2018 | Debt Financing | $50M | – | Research | |
| Sep 2014 | Series C | $60M | $690M | Research | |
| Aug 2013 | Series B | $165M | $500M | Insight Venture Partners | TechCrunch |
| Sep 2011 | Debt Financing | $3M | – | TechCrunch | |
| Jan 2010 | Series A | $1.9M | – | TechCrunch | |
| Total raised | $279.9M |
Not counted as funding
Nathan Latka has interviewed Hootsuite once, speaking with Irina Novoselsky. Each figure links to the second it was said.
Watch: How Hootsuite Reached Nearly $400M Revenue and 22% Enterprise Core Growth by Reinventing the Gen Z Buyer Journey (Interview with CEO Irina Novoselsky)September 2024 · Irina Novoselsky, CEO
Hootsuite competes most directly with Zoho, Sprout Social, Buffer, Agorapulse and 9 others.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Zoho | $1.5B | $7.3M | 24K | 250K | 1996 |
 Sprout Social | $457.6M | – | 1,217 | 34K | 2010 |
| Hootsuite | $400M | $279.9M | 900 | 18M | 2008 |
 Buffer | $22.5M | $4M | 74 | 57.5K | 2010 |
 Agorapulse | $20M | $18M | 192 | 8K | 2010 |
 SocialPilot | $19.5M | – | 177 | – | 2014 |
 metricool | $11M | – | 104 | 37K | 2015 |
 Coschedule | $10.3M | $2.5M | 49 | 8K | 2013 |
 Eclincher | $5.7M | – | 41 | 5K | 2012 |
 Promorepublic | $3.3M | $6.3M | 54 | 21K | 2013 |
 Napoleoncat | $1.1M | $1.1M | 26 | 470 | 2013 |
 Pallyy | $900K | – | 3 | – | 2019 |
 Planable | $42K | $140K | 17 | 70 | 2016 |
 Typefully | – | – | – | – | 2020 |
#1 of 464 Social Media Management Tools companies by revenue · category median $1M · See the ranking
Irina Novoselsky founded Hootsuite in 2008. Ryan Holmes is CEO. Hootsuite has 900 employees (October 2025, betakit.com estimate), down from 1,399 a year earlier.
BoardDave Singh, Julie Herendeen, Shahrzad Rafati, Christiane Pendarvis
InvestorsAndrea Febbraio
Also at HootsuiteRic Leong, Tara Ataya, Liam Surridge, Gary Tauss, Craig Segal, Henk Campher, Niki Phillips, Jamie Kerr, Mayorran Yogachandran, Amin Ch, Brandon Hubbard, Tonya Byrd Glover MBA, Amin Ibrahim, Julian Richards, Venetia Anderson, Brendon Inthachack, Ana Ramdas, Niki Najafi, Stacy Combest, Kyle Bonacci, Colby Garland, Connor Grott, Fernanda Pires, Nico Bauman, Prashant B., Sadaf Manoussi, Craig Aspey, Scott Cassano, Jarred Reid, Surya Kiran Sharma, Zach Traer, Antoinette Esquerdo, Jessica Dillion, Ricardo Souza, Nicole Asbun, Argénesis Pérez, Jon Kent, Matt Spanger, Soha S., Shane Moore, Michael Lam, Norma Pólito, Michael Prayor, Christopher Young, Leila Postner, David Masson, Ryan May, Eric H., Miguel A. Iturbe, Letrecia Tippett, Shameen Gill, James Partington, Sarah Sal, Muru Sinnassamy, Saeed Mirzaee, Alexa Slipec, Artur Lubiszak, Stephen Liu, Lisa White, Jill Valdes, Sam O'Hara, Fei Yan, Rafael Fernandes, Heather Blackwell, Erika Clausen, Matt Moor, Eric Uhlich, Ben Cathers, Veronica Gentili, Chris Goldade, Fernando Estrada Zapata, Chantal Gabriele, Cyrus Hansen, Rob Ulveling, Ciaran McAuliffe, Natalie DiCecca, Gareth Blake-Coggins, François Benner, Michael Klein, Cuneyt Karul, Jean-Jacques Ndoumbe, Lei Guo, Heidi Violeta Quirino Cruz, Arturo Toledo, Nirav Patel, Darian M., Mike Aynsley, Lauren Dupuis, Felix Maldifassi
Team mix (Oct 2024): 359 engineers, 236 in sales, 74 in marketing
| As of | Employees | Source |
|---|---|---|
| Oct 2025 | 900EST. | betakit.com estimatepost Oct 2025 layoffs of 20% of global workforce |
| Oct 2024 | 1,399 | |
| Oct 2024 | 1,622 | |
| Nov 2023 | 1,399 | |
| 2022 | 1,442 | |
| 2021 | 1,600 | |
| Sep 2017 | 1,000 | – |
| Sep 2014 | 600 | – |
Hootsuite's annual revenue was $400M in September 2024, as Irina Novoselsky said on camera.
Investors valued Hootsuite at $690M in its September 2014 Series C.
Hootsuite has raised $279.9M across five funding rounds. The latest was a $50M Debt Financing in March 2018.
Hootsuite is privately held. Its lead investors include Insight Venture Partners.
Betakit.com estimates Hootsuite's headcount at about 900 (October 2025).
Ryan Holmes is the CEO of Hootsuite.
Irina Novoselsky founded Hootsuite in 2008.
2 said on camera · 10 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 12, 2026Data disclaimerReport a correctionClaim this profile
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