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Digital Advertising Platforms

Digital Advertising Platforms are software solutions designed to facilitate the creation, deployment, management, and analysis of advertising campaigns across various online channels. These platforms allow businesses to purchase and display ads on digital spaces such as search engines, social media, and third-party websites. The primary use cases for these platforms include targeting specific audiences, optimizing ad spend, and measuring campaign performance to maximize return on investment. Typical features of Digital Advertising Platforms include audience segmentation, performance analytics, ad creation tools, budget management, and reporting capabilities. Users often include marketing teams, advertisers, and agencies, who seek to enhance their digital marketing strategies. By leveraging data-driven insights, these platforms aid organizations in reaching their target demographics effectively and efficiently while adapting to the ever-changing digital landscape.

Popular Digital Advertising Platforms

Ad Network Software

Popular Ad Network Software products used by Digital Advertising Platforms

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InMobi

Founded in 2007, InMobi is a global consumer technology company that leverages AI to drive growth through innovative consumer-focused digital platforms and end-to-end mobile advertising solutions. We have grown InMobi Advertising to one of the largest platforms for advertisers and publishers to reach their customers on mobile devices. In 2019, InMobi built Glance, a platform that is helping consumers around the globe discover everything they love on their lock screen and other surfaces. Tomorrow, we see a convergence of AI, Advertising, Entertainment, and Shopping to create personal mobile experiences on a mass scale, ushering in the Surface Economy.

Teads

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.

NextRoll

NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com. We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status, or other characteristics.

Panshi

Developer of online and mobile advertising platform intended to provide network marketing service for small and medium-sized enterprise. The company's online and mobile advertising platform is equipped with comprehensive internet advertisement data and accurate orientation technologies along with providing Internet marketing services using targeting technology and a comprehensive set of Internet advertising data, enabling small and medium-sized enterprise to get access to more business opportunities and more new customers with the web alliance marketing platform.

Advertiser Campaign Management Software

Popular Advertiser Campaign Management Software products used by Digital Advertising Platforms

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App Monetization Platforms

Popular App Monetization Platforms products used by Digital Advertising Platforms

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Moloco

Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced machine learning models. Moloco Commerce Media enables retailers and marketplaces to build their own ads business with a flexible solution that delivers relevance, results, and automation for scaled and streamlined ad operations. Moloco Streaming Monetization enables streaming media companies to revolutionize their monetization strategy by building an outcomes-based ads business that delivers relevancy for users and results for advertisers. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.

Lightricks

Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces. Our AI photo and video generation models, which power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allow creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platform, Popular Pays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships. Founded in 2013, Lightricks is backed by prominent investors including Goldman Sachs Growth Equity, Insight Partners, Viola Ventures, ClalTech, Greycroft, Hanaco Venture Capital, Altshuler Shaham Investment Holdings, Harel-Hertz Investment, Qumra Capital House, Migdal Insurance and Financial Holdings, Shavit Capital, and Stonebridge Partners who share our enduring commitment to driving the future of content creation.

Best Digital Advertising Platforms | GetLatka