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Top 33 Customer Advocacy Software Companies With $1M–$5M Revenue (September 2026)

As of September 2026, Latka tracks 33 customer advocacy software companies with $1M–$5M in annual revenue. They have combined revenues of $75.4M and employ 779 people. They have raised $24.2M and serve 5.5K customers combined.

Every company below sells customer advocacy software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Customer Advocacy Software Companies do

Customer advocacy software is designed to enable organizations to leverage their existing customer base to generate referrals, testimonials, and brand recognition. These platforms facilitate the activation and management of loyal customers, allowing companies to foster relationships that encourage peer-to-peer promotion. Common use cases include gathering customer references for sales pitches, showcasing testimonials in marketing materials, and managing customer loyalty and referral programs. Typical features of customer advocacy software include tools for automating requests for referrals and testimonials, tracking customer engagement, and reporting on the effectiveness of advocacy efforts. Target users typically include marketing teams, sales representatives, and customer success managers, all of whom seek to enhance customer loyalty and drive new client acquisition through proven customer experiences and endorsements.

Companies
33
Revenue
$75.4M
Funding
$24.2M
Employees
779

Filters

Sorting: Highest -> Lowest

Filters
Revenue
All<$1M$1M-$5M$5M-$10M$10M-$100M$100M+
Funding (Locked)Growth (Locked)Team-Size (Locked)

Top Customer Advocacy Software Companies With $1M–$5M Revenue

Showing 10 of 33 companies ranked by annual revenue.

1Ambassador Software logo
Ambassador Software

Seattle, Washington, United States

Ambassador powers the Feedback Economy. With HiroAI at the core, we turn customer signals into predictive insights and automated engagement across referrals, loyalty, incentives, affiliate programs, and multi-channel communication. Built for enterprises and fast-growing brands, HiroAI delivers real-time feedback intelligence, automated workflows, Salesforce-native integration, secure Vaults & Ledgers, and fraud prevention — all in one platform designed to grow your entire customer base.

Revenue
$4.3M
Customers
375
Year founded
2021
Team size
39
2TrustMate logo
TrustMate

Wrocław, Dolnyśląsk, Poland

TrustMate.io to zespół profesjonalistów oferujących innowacyjne narzędzie do zarządzania opiniami o firmie w Internecie. Podnosimy wiarygodność, wzmacniamy zaufanie kupujących, zwiększamy konwersję sprzedaży, polepszamy pozycję w wynikach wyszukiwania.

Revenue
$3.9M
Year founded
2018
Team size
35
3AddShoppers logo
AddShoppers

Charlotte, North Carolina, United States

AddShoppers develops social marketing and analytics apps helping merchants increase their customer engagement and sales.

Revenue
$3.8M
Year founded
2011
Funding
$3.6M
Team size
70
4Duel logo
Duel

London, England, United Kingdom

Provider of a customer advocacy marketing platform intended to help brands grow their ambassador programs at scale. The company's platform helps to increase conversion rates by transforming clinical looking product pages into vibrant storefronts with rich galleries, full of inspiring and informative visual customer testimonials, enabling brands to create smart, dynamic email marketing with authentic shoppable testimonials from customers.

Revenue
$3.6M
Customers
450
Year founded
2012
Funding
$2.5M
Team size
51
5ClientCircle logo
ClientCircle

Des Moines, Iowa, United States

Developer of a marketing communication software designed to increase business connections through generating referrals. The company's cloud-based software uses smart referral algorithm to find targeted clients and customers, monitors their choices, tracks product favorability and then automatically sends them personalized handwritten communications, enabling businesses to build loyal customer relationships so that their brands and products are referred, reviewed and retained by other customers.

Revenue
$3.5M
Year founded
2013
Team size
33
6Get The Referral logo
Get The Referral

San Diego, California, United States

GTR is an app-based SaaS referral platform that combines communication and engagement tools that allow companies to get more referrals.

Revenue
$3.4M
Year founded
2014
Funding
$3.3M
Team size
48
7Vouch logo
Vouch

Surry Hills, New South Wales, Australia

Vouch is a browser-based platform that allows B2B companies to remotely capture, edit and share video testimonials.

Revenue
$3.1M
Year founded
2020
Funding
$12M
Team size
25
8Point of Reference logo
Point of Reference

Denver, CO, United States

Since 2003, Point of Reference has been helping companies leverage customer advocates to fuel business growth and fortify brands. With deep domain perspective and proven execution competency, we provide the most mature technology available, built on the Salesforce platform, for centralizing advocate information, automating processes and quantifying customer marketing results. Our single point, concierge-level service model ensures clients have the knowledge and support essential for success. For more information, visit http://www.point-of-reference.com

Revenue
$3M
Year founded
2003
Team size
27
9Q3-ADVOCACY logo
Q3-ADVOCACY

Marseille, France, France

Q3 Advocacy is a SaaS platform for amplifying the voice of happy customers.

Revenue
$3M
Year founded
2013
Team size
20
10Referrizer logo
Referrizer

Deerfield Beach, Florida, United States

Marketing automation for referrals, loyalty, and engagement.

Revenue
$2.9M
Customers
1.2K
Year founded
2013
Funding
$450K
Team size
125
Growth
26.5%

Frequently asked questions about Customer Advocacy Software Companies With $1M–$5M Revenue

How many customer advocacy software companies with $1M–$5M in annual revenue are there?

Latka tracks 33 customer advocacy software companies with $1M–$5M in annual revenue. Together they generate $75.4M in annual revenue and employ 779 people.

Which customer advocacy software company with $1M–$5M in annual revenue is the largest?

Ambassador Software is the largest, with $4.3M in annual revenue, founded in 2021.

How much revenue does a typical customer advocacy software company with $1M–$5M in annual revenue make?

The average customer advocacy software company in this list makes $2.3M a year, across 33 companies with reported revenue. They serve 5.5K customers combined.

Who are the leading Customer Advocacy software vendors with $1M–$5M in annual revenue?

Ranked by annual revenue, the leaders are Ambassador Software, TrustMate, AddShoppers, Duel and ClientCircle.

How much funding have customer advocacy software companies with $1M–$5M in annual revenue raised?

The 33 customer advocacy software companies with $1M–$5M in annual revenue tracked here have raised $24.2M in disclosed funding between them.

Related Marketing Software categories

All Marketing Software SaaS categoriesEvery category we track inside Marketing Software, each ranked by revenue.Browse every SaaS industryThe full A-Z of SaaS categories Latka tracks, from Customer Advocacy to everything else.

Inclusion Criteria

- Must provide tools to request and manage customer referrals and testimonials. - Should enable tracking of customer engagement and advocacy efforts. - Must allow for the analysis and reporting of advocacy campaign effectiveness. - Should cater to marketing and sales teams focused on generating customer-driven promotion. - Not just managing loyalty programs; must also facilitate peer-to-peer advocacy and referrals.