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Top 115 Customer Advocacy Software SaaS Companies in May 2026

As of May 2026, there are 115 SaaS companies in Customer Advocacy Software. They have combined revenues of $1.1B and employ 6.7K people. They have raised $1.2B and serve 248.6M customers combined.

Customer advocacy software is designed to enable organizations to leverage their existing customer base to generate referrals, testimonials, and brand recognition. These platforms facilitate the activation and management of loyal customers, allowing companies to foster relationships that encourage peer-to-peer promotion. Common use cases include gathering customer references for sales pitches, showcasing testimonials in marketing materials, and managing customer loyalty and referral programs. Typical features of customer advocacy software include tools for automating requests for referrals and testimonials, tracking customer engagement, and reporting on the effectiveness of advocacy efforts. Target users typically include marketing teams, sales representatives, and customer success managers, all of whom seek to enhance customer loyalty and drive new client acquisition through proven customer experiences and endorsements.

Companies
115
Revenue
$1.1B
Funding
$1.2B
Employees
6.7K

Filters

Sorting: Highest -> Lowest

Filters

Top Customer Advocacy Software Companies

Showing 10 of 35 companies ranked by annual revenue.

1
Gaggleamp

Beaverton, Oregon , Canada

Empower employees to be advocates

Revenue
$5M
Customers
100K
Year founded
2010
Funding
-
Team size
22
Growth
-
2
Hashtagloyalty

Mumbai, Maharashtra, India

Retention marketing tool for businesses.

Revenue
$5M
Customers
1K
Year founded
2015
Funding
$3.4M
Team size
11
Growth
-
3
Ambassador Software

Seattle, Washington, United States

Ambassador powers the Feedback Economy. With HiroAI at the core, we turn customer signals into predictive insights and automated engagement across referrals, loyalty, incentives, affiliate programs, and multi-channel communication. Built for enterprises and fast-growing brands, HiroAI delivers real-time feedback intelligence, automated workflows, Salesforce-native integration, secure Vaults & Ledgers, and fraud prevention — all in one platform designed to grow your entire customer base.

Revenue
$4.3M
Customers
375
Year founded
2021
Funding
-
Team size
39
Growth
-
4
TrustMate

Wrocław, Dolnyśląsk, Poland

TrustMate.io to zespół profesjonalistów oferujących innowacyjne narzędzie do zarządzania opiniami o firmie w Internecie. Podnosimy wiarygodność, wzmacniamy zaufanie kupujących, zwiększamy konwersję sprzedaży, polepszamy pozycję w wynikach wyszukiwania.

Revenue
$3.9M
Customers
-
Year founded
2018
Funding
-
Team size
35
Growth
-
5
AddShoppers

Charlotte, North Carolina, United States

AddShoppers develops social marketing and analytics apps helping merchants increase their customer engagement and sales.

Revenue
$3.8M
Customers
-
Year founded
2011
Funding
$3.6M
Team size
70
Growth
55.89%
6
Duel

London, England, United Kingdom

Provider of a customer advocacy marketing platform intended to help brands grow their ambassador programs at scale. The company's platform helps to increase conversion rates by transforming clinical looking product pages into vibrant storefronts with rich galleries, full of inspiring and informative visual customer testimonials, enabling brands to create smart, dynamic email marketing with authentic shoppable testimonials from customers.

Revenue
$3.6M
Customers
450
Year founded
2012
Funding
$2.5M
Team size
51
Growth
20.27%
7
ClientCircle

Des Moines, Iowa, United States

Developer of a marketing communication software designed to increase business connections through generating referrals. The company's cloud-based software uses smart referral algorithm to find targeted clients and customers, monitors their choices, tracks product favorability and then automatically sends them personalized handwritten communications, enabling businesses to build loyal customer relationships so that their brands and products are referred, reviewed and retained by other customers.

Revenue
$3.5M
Customers
-
Year founded
2013
Funding
-
Team size
33
Growth
13.26%
8
Get The Referral

San Diego, California, United States

GTR is an app-based SaaS referral platform that combines communication and engagement tools that allow companies to get more referrals.

Revenue
$3.4M
Customers
-
Year founded
2014
Funding
$3.3M
Team size
48
Growth
-
9
Vouch

Surry Hills, New South Wales, Australia

Vouch is a browser-based platform that allows B2B companies to remotely capture, edit and share video testimonials.

Revenue
$3.1M
Customers
-
Year founded
2020
Funding
$12M
Team size
25
Growth
13.85%
10
Point of Reference

Denver, CO, United States

Since 2003, Point of Reference has been helping companies leverage customer advocates to fuel business growth and fortify brands. With deep domain perspective and proven execution competency, we provide the most mature technology available, built on the Salesforce platform, for centralizing advocate information, automating processes and quantifying customer marketing results. Our single point, concierge-level service model ensures clients have the knowledge and support essential for success. For more information, visit http://www.point-of-reference.com

Revenue
$3M
Customers
-
Year founded
2003
Funding
-
Team size
27
Growth
-

Inclusion Criteria

- Must provide tools to request and manage customer referrals and testimonials. - Should enable tracking of customer engagement and advocacy efforts. - Must allow for the analysis and reporting of advocacy campaign effectiveness. - Should cater to marketing and sales teams focused on generating customer-driven promotion. - Not just managing loyalty programs; must also facilitate peer-to-peer advocacy and referrals.