- Revenue
- $41.4M
- Year founded
- 2010
- Team size
- 230
Top 10 Customer Advocacy Software Companies With $10M–$100M Revenue (November 2026)
As of November 2026, Latka tracks 14 customer advocacy software companies with $10M–$100M in annual revenue. They have combined revenues of $241.5M and employ 1.3K people. They have raised $258.9M and serve 246M customers combined.
Every company below sells customer advocacy software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Customer Advocacy Software Companies do
Customer advocacy software is designed to enable organizations to leverage their existing customer base to generate referrals, testimonials, and brand recognition. These platforms facilitate the activation and management of loyal customers, allowing companies to foster relationships that encourage peer-to-peer promotion. Common use cases include gathering customer references for sales pitches, showcasing testimonials in marketing materials, and managing customer loyalty and referral programs. Typical features of customer advocacy software include tools for automating requests for referrals and testimonials, tracking customer engagement, and reporting on the effectiveness of advocacy efforts. Target users typically include marketing teams, sales representatives, and customer success managers, all of whom seek to enhance customer loyalty and drive new client acquisition through proven customer experiences and endorsements.
- Companies
- 14
- Revenue
- $241.5M
- Funding
- $258.9M
- Employees
- 1.3K
Filters
Sorting: Highest -> Lowest
Top Customer Advocacy Software Companies With $10M–$100M Revenue
Showing 10 of 14 companies ranked by annual revenue.
- Revenue
- $34M
- Year founded
- 2013
- Team size
- 92
- Revenue
- $22.7M
- Customers
- 270
- Year founded
- 2010
- Funding
- $59.8M
- Team size
- 44
- Revenue
- $20.5M
- Customers
- 300
- Year founded
- 2013
- Funding
- $32M
- Team size
- 113
5
ExpertVoice
Salt Lake City, Utah, United States
As the buying journey evolves, consumers are looking for advice on what to buy from someone they trust. More than 900 brands partner with ExpertVoice to scale credible product recommendations from 850,000+ verified experts. These experts - retail sales associates and industry professionals - join the ExpertVoice community to gain detailed knowledge and first-hand experiences with products so they can make authentic recommendations online and offline. These experts are sharing millions of recommendations every week; and consumers are listening. Don't leave product recommendations to chance. Learn how ExpertVoice connects the experts who consumers trust for authentic recommendations with brands to help them sell more by visiting www.expertvoice.com/business/. #AdvocacyMarketing #Marketing
- Revenue
- $18.9M
- Year founded
- 2004
- Team size
- 172
6
Text Request
Chattanooga, Tennessee, United States
You need to communicate with customers and prospects, but only 15% of your emails are opened and only 5% of your calls are answered. That makes it nearly impossible to do business! We've got a solution. 99% of texts are read (usually within just a few minutes), and Text Request gives your business the power to text through your business phone numbers. We give you all the tools you need to text professionally as a team while keeping communications organized. Most common use cases include: Lead Generation Appointment Scheduling Online Reviews Customer Service Hiring & Staffing Promotions Customer Updates Collections & Bill Pay Want to see how we help other businesses like yours increase profits through text? We'd love to show you! Just visit www.textrequest.com/demo.
- Revenue
- $15M
- Customers
- 6K
- Year founded
- 2014
- Team size
- 42
7
Okendo
Sydney, New South Wales, Australia
We believe happy customers make the best marketers. That’s why we built Okendo - the customer marketing platform that creates stronger connections between consumers and the brands they love. Using Okendo, Shopify merchants can grow faster and more efficiently by cultivating brand advocacy and maximizing lifetime value. Our connected suite of products for reviews, referrals, quizzes, loyalty and surveys, is trusted by 10,000+ Shopify brands to turn customers into revenue-driving superfans, including SKIMS, Liquid Death and Oh Polly.
- Revenue
- $14.4M
- Year founded
- 2016
- Funding
- $31.3M
- Team size
- 131
8
ReviewTrackers
Chicago, Illinois, United States
Provider of enterprise management software platform designed to empower businesses to leverage customer feedback to act today and predict tomorrow. The company's platform includes review notifications, a centralized monitoring and management dashboard, reporting and analytics, consumer engagement surveys and tools for review response and generation, enabling enterprises to enhance the customer experience and convert every customer into a lifelong advocate.
- Revenue
- $11.4M
- Customers
- 1K
- Year founded
- 2012
- Funding
- $17.7M
- Team size
- 58
- Revenue
- $11M
- Customers
- 246M
- Year founded
- 2011
- Team size
- 62
10
Greenfly
Santa Monica, California, United States
Greenfly enables organizations to transform their advocates into brand builders by harnessing the power of digital media
- Revenue
- $11M
- Year founded
- 2014
- Funding
- $22.9M
- Team size
- 92
Frequently asked questions about Customer Advocacy Software Companies With $10M–$100M Revenue
How many customer advocacy software companies with $10M–$100M in annual revenue are there?
Latka tracks 14 customer advocacy software companies with $10M–$100M in annual revenue. Together they generate $241.5M in annual revenue and employ 1.3K people.
Which customer advocacy software company with $10M–$100M in annual revenue is the largest?
Annex Cloud is the largest, with $41.4M in annual revenue, founded in 2010.
How much revenue does a typical customer advocacy software company with $10M–$100M in annual revenue make?
The average customer advocacy software company in this list makes $17.2M a year, across 14 companies with reported revenue. They serve 246M customers combined.
Who are the leading Customer Advocacy software vendors with $10M–$100M in annual revenue?
Ranked by annual revenue, the leaders are Annex Cloud, OneLocal, Influitive, Mention Me and ExpertVoice.
How much funding have customer advocacy software companies with $10M–$100M in annual revenue raised?
The 14 customer advocacy software companies with $10M–$100M in annual revenue tracked here have raised $258.9M in disclosed funding between them.
Related Marketing Software categories
Inclusion Criteria
- Must provide tools to request and manage customer referrals and testimonials. - Should enable tracking of customer engagement and advocacy efforts. - Must allow for the analysis and reporting of advocacy campaign effectiveness. - Should cater to marketing and sales teams focused on generating customer-driven promotion. - Not just managing loyalty programs; must also facilitate peer-to-peer advocacy and referrals.