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Top 17 Customer Advocacy Software Companies With $10M–$100M Revenue (September 2026)

As of September 2026, Latka tracks 17 customer advocacy software companies with $10M–$100M in annual revenue. They have combined revenues of $283M and employ 1.6K people. They have raised $241.2M and serve 246M customers combined.

Every company below sells customer advocacy software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Customer Advocacy Software Companies do

Customer advocacy software is designed to enable organizations to leverage their existing customer base to generate referrals, testimonials, and brand recognition. These platforms facilitate the activation and management of loyal customers, allowing companies to foster relationships that encourage peer-to-peer promotion. Common use cases include gathering customer references for sales pitches, showcasing testimonials in marketing materials, and managing customer loyalty and referral programs. Typical features of customer advocacy software include tools for automating requests for referrals and testimonials, tracking customer engagement, and reporting on the effectiveness of advocacy efforts. Target users typically include marketing teams, sales representatives, and customer success managers, all of whom seek to enhance customer loyalty and drive new client acquisition through proven customer experiences and endorsements.

Companies
17
Revenue
$283M
Funding
$241.2M
Employees
1.6K

Filters

Sorting: Highest -> Lowest

Filters

Top Customer Advocacy Software Companies With $10M–$100M Revenue

Showing 10 of 17 companies ranked by annual revenue.

1Annex Cloud logo
Annex Cloud

McLean, Virginia, United States

customer loyalty and referral marketing platform

Revenue
$41.4M
Year founded
2010
Team size
230
2OneLocal logo
OneLocal

Toronto, Ontario, Canada

B2B SAAS customer acquisition and retention platform

Revenue
$34M
Year founded
2013
Team size
92
3Limitless logo
Limitless

London, England, United Kingdom

Provider of an on-demand AI-powered crowd service platform intended to engage and connect with customers digitally. The company's platform uses loyal customers as brand ambassadors to engage with other customers whenever and wherever they choose via its application in exchange for rewards, enabling companies to increase customer service efficiency and lower costs easily.

Revenue
$22.8M
Year founded
2016
Funding
$14.3M
Team size
119
4Influitive logo
Influitive

Toronto, Ontario, Canada

customer engagement and advocacy platform

Revenue
$22.7M
Customers
270
Year founded
2010
Funding
$59.8M
Team size
44
5ExpertVoice logo
ExpertVoice

Salt Lake City, Utah, United States

As the buying journey evolves, consumers are looking for advice on what to buy from someone they trust. More than 900 brands partner with ExpertVoice to scale credible product recommendations from 850,000+ verified experts. These experts - retail sales associates and industry professionals - join the ExpertVoice community to gain detailed knowledge and first-hand experiences with products so they can make authentic recommendations online and offline. These experts are sharing millions of recommendations every week; and consumers are listening. Don't leave product recommendations to chance. Learn how ExpertVoice connects the experts who consumers trust for authentic recommendations with brands to help them sell more by visiting www.expertvoice.com/business/. #AdvocacyMarketing #Marketing

Revenue
$18.9M
Year founded
2004
Team size
172
6ebbo logo
ebbo

Rocky Hill, Connecticut, United States

ebbo is an all-in-one loyalty company that has helped leading brands build unforgettable customer experiences for over two decades. With our data-driven strategy, full-service approach and the unwavering support of the people behind our platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat. ebbo is headquartered in Rocky Hill, CT with team members all over the U.S.

Revenue
$17.2M
Year founded
2001
Team size
156
7Text Request logo
Text Request

Chattanooga, Tennessee, United States

You need to communicate with customers and prospects, but only 15% of your emails are opened and only 5% of your calls are answered. That makes it nearly impossible to do business! We've got a solution. 99% of texts are read (usually within just a few minutes), and Text Request gives your business the power to text through your business phone numbers. We give you all the tools you need to text professionally as a team while keeping communications organized. Most common use cases include: Lead Generation Appointment Scheduling Online Reviews Customer Service Hiring & Staffing Promotions Customer Updates Collections & Bill Pay Want to see how we help other businesses like yours increase profits through text? We'd love to show you! Just visit www.textrequest.com/demo.

Revenue
$15M
Customers
6K
Year founded
2014
Team size
42
8Okendo logo
Okendo

Sydney, New South Wales, Australia

We believe happy customers make the best marketers. That’s why we built Okendo - the customer marketing platform that creates stronger connections between consumers and the brands they love. Using Okendo, Shopify merchants can grow faster and more efficiently by cultivating brand advocacy and maximizing lifetime value. Our connected suite of products for reviews, referrals, quizzes, loyalty and surveys, is trusted by 10,000+ Shopify brands to turn customers into revenue-driving superfans, including SKIMS, Liquid Death and Oh Polly.

Revenue
$14.4M
Year founded
2016
Funding
$31.3M
Team size
131
9ReviewTrackers logo
ReviewTrackers

Chicago, Illinois, United States

Provider of enterprise management software platform designed to empower businesses to leverage customer feedback to act today and predict tomorrow. The company's platform includes review notifications, a centralized monitoring and management dashboard, reporting and analytics, consumer engagement surveys and tools for review response and generation, enabling enterprises to enhance the customer experience and convert every customer into a lifelong advocate.

Revenue
$11.4M
Customers
1K
Year founded
2012
Funding
$17.7M
Team size
58
10Judge.me logo
Judge.me

London, England, United Kingdom

Boosts sales and engagement

Revenue
$11.2M
Customers
3.8K
Year founded
2015
Team size
65

Frequently asked questions about Customer Advocacy Software Companies With $10M–$100M Revenue

How many customer advocacy software companies with $10M–$100M in annual revenue are there?

Latka tracks 17 customer advocacy software companies with $10M–$100M in annual revenue. Together they generate $283M in annual revenue and employ 1.6K people.

Which customer advocacy software company with $10M–$100M in annual revenue is the largest?

Annex Cloud is the largest, with $41.4M in annual revenue, founded in 2010.

How much revenue does a typical customer advocacy software company with $10M–$100M in annual revenue make?

The average customer advocacy software company in this list makes $16.6M a year, across 17 companies with reported revenue. They serve 246M customers combined.

Who are the leading Customer Advocacy software vendors with $10M–$100M in annual revenue?

Ranked by annual revenue, the leaders are Annex Cloud, OneLocal, Limitless, Influitive and ExpertVoice.

How much funding have customer advocacy software companies with $10M–$100M in annual revenue raised?

The 17 customer advocacy software companies with $10M–$100M in annual revenue tracked here have raised $241.2M in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- Must provide tools to request and manage customer referrals and testimonials. - Should enable tracking of customer engagement and advocacy efforts. - Must allow for the analysis and reporting of advocacy campaign effectiveness. - Should cater to marketing and sales teams focused on generating customer-driven promotion. - Not just managing loyalty programs; must also facilitate peer-to-peer advocacy and referrals.