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Top 115 Customer Advocacy Software SaaS Companies in May 2026

As of May 2026, there are 115 SaaS companies in Customer Advocacy Software. They have combined revenues of $1.1B and employ 6.7K people. They have raised $1.2B and serve 248.6M customers combined.

Customer advocacy software is designed to enable organizations to leverage their existing customer base to generate referrals, testimonials, and brand recognition. These platforms facilitate the activation and management of loyal customers, allowing companies to foster relationships that encourage peer-to-peer promotion. Common use cases include gathering customer references for sales pitches, showcasing testimonials in marketing materials, and managing customer loyalty and referral programs. Typical features of customer advocacy software include tools for automating requests for referrals and testimonials, tracking customer engagement, and reporting on the effectiveness of advocacy efforts. Target users typically include marketing teams, sales representatives, and customer success managers, all of whom seek to enhance customer loyalty and drive new client acquisition through proven customer experiences and endorsements.

Companies
115
Revenue
$1.1B
Funding
$1.2B
Employees
6.7K

Filters

Sorting: Highest -> Lowest

Filters

Top Customer Advocacy Software Companies

Showing 10 of 3 companies ranked by annual revenue.

1
Trustpilot

Copenhagen, Denmark

Developer of a SaaS independent online review platform designed to make the Internet economy more transparent. The company's online review platform connects businesses with customers by collecting reviews, automate a review collection process, gather and monitor customer feedback to resolve issues for unhappy customers, enabling consumers and businesses to build greater two-way trust online.

Revenue
$225.8M
Customers
-
Year founded
2007
Funding
$179.7M
Team size
1.1K
Growth
30.35%
2
Podium

Lehi, Utah, United States

a platform for local businesses to manage customer interactions through messaging, reviews

Revenue
$219.9M
Customers
6.5K
Year founded
2014
Funding
$421.6M
Team size
1.5K
Growth
43.41%
3
Yotpo

New York, New York, United States

customer content marketing platform

Revenue
$213M
Customers
4K
Year founded
2011
Funding
$436M
Team size
894
Growth
51.06%

Inclusion Criteria

- Must provide tools to request and manage customer referrals and testimonials. - Should enable tracking of customer engagement and advocacy efforts. - Must allow for the analysis and reporting of advocacy campaign effectiveness. - Should cater to marketing and sales teams focused on generating customer-driven promotion. - Not just managing loyalty programs; must also facilitate peer-to-peer advocacy and referrals.