As of September 2026, Latka tracks 3 customer advocacy software companies with $100M+ in annual revenue. They have combined revenues of $658.7M and employ 3.5K people. They have raised $1B and serve 10.5K customers combined.
Every company below sells customer advocacy software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Customer advocacy software is designed to enable organizations to leverage their existing customer base to generate referrals, testimonials, and brand recognition. These platforms facilitate the activation and management of loyal customers, allowing companies to foster relationships that encourage peer-to-peer promotion. Common use cases include gathering customer references for sales pitches, showcasing testimonials in marketing materials, and managing customer loyalty and referral programs. Typical features of customer advocacy software include tools for automating requests for referrals and testimonials, tracking customer engagement, and reporting on the effectiveness of advocacy efforts. Target users typically include marketing teams, sales representatives, and customer success managers, all of whom seek to enhance customer loyalty and drive new client acquisition through proven customer experiences and endorsements.
Sorting: Highest -> Lowest
Showing 3 of 3 companies ranked by annual revenue.
Copenhagen, Denmark
Developer of a SaaS independent online review platform designed to make the Internet economy more transparent. The company's online review platform connects businesses with customers by collecting reviews, automate a review collection process, gather and monitor customer feedback to resolve issues for unhappy customers, enabling consumers and businesses to build greater two-way trust online.
Lehi, Utah, United States
a platform for local businesses to manage customer interactions through messaging, reviews
Latka tracks 3 customer advocacy software companies with $100M+ in annual revenue. Together they generate $658.7M in annual revenue and employ 3.5K people.
Trustpilot is the largest, with $225.8M in annual revenue, founded in 2007.
The average customer advocacy software company in this list makes $219.6M a year, across 3 companies with reported revenue. They serve 10.5K customers combined.
Ranked by annual revenue, the leaders are Trustpilot, Podium and Yotpo.
The 3 customer advocacy software companies with $100M+ in annual revenue tracked here have raised $1B in disclosed funding between them.
- Must provide tools to request and manage customer referrals and testimonials. - Should enable tracking of customer engagement and advocacy efforts. - Must allow for the analysis and reporting of advocacy campaign effectiveness. - Should cater to marketing and sales teams focused on generating customer-driven promotion. - Not just managing loyalty programs; must also facilitate peer-to-peer advocacy and referrals.
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