Latka logo

Top 50 Other Marketing Software Companies With $10M–$100M Revenue (August 2026)

As of August 2026, Latka tracks 89 other marketing software companies with $10M–$100M in annual revenue. They have combined revenues of $2.5B and employ 15.7K people. They have raised $2.4B and serve 10.9M customers combined.

Every company below sells other marketing software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Other Marketing Software Companies do

Other Marketing Software encompasses a diverse range of tools that do not fit strictly into well-defined categories such as email marketing or social media management. This category includes software solutions that aid in various marketing tasks like ad management, content optimization, and analytics beyond standard offerings. Organizations leverage these tools to enhance their marketing strategies, improve user engagement, and effectively analyze campaign performance. These tools typically offer features such as data analysis, workflow automation, marketing performance tracking, and integration with other business systems. They are used by teams across different industries, including marketing departments, sales teams, and small to medium-sized businesses looking to innovate their outreach and customer relationship practices. Common buyer personas include marketing managers seeking comprehensive campaign oversight and data-driven insights to inform their strategies.

Companies
89
Revenue
$2.5B
Funding
$2.4B
Employees
15.7K

Filters

Sorting: Highest -> Lowest

Filters

Top Other Marketing Software Companies With $10M–$100M Revenue

Showing 10 of 89 companies ranked by annual revenue.

1HomeSmart logo
HomeSmart

Scottsdale, Arizona, United States

HomeSmart is a revolutionary real estate enterprise powered by its proprietary end-to-end technology platform, providing integrated real estate solutions.

Revenue
$92.3M
Year founded
2000
Team size
2K
2Owner.com logo
Owner.com

Palo Alto, California, United States

Owner.com is a vertical software-as-a-service platform serving independent restaurants in the United States. The company was founded in 2018 under the name Placepull and rebranded to Owner.com in 2021. It targets a total addressable market of approximately 300,000 independent, or mom-and-pop, restaurants. The company reached roughly $3 million in annual recurring revenue in 2022 and grew to approximately $20 million ARR by early 2024, a period during which it achieved 150 percent growth. By 2025, Owner.com reported $81 million ARR, up from $34 million at the end of 2024, and closed a $120 million Series C round in May 2025 co-led by Meritech Capital and Headline at a $1 billion valuation. Much of the growth was driven by a disciplined go-to-market rebuild led by Chief Revenue Officer Kyle Norton, who joined in June 2022. Norton tightened the ideal customer profile, overhauled outbound data infrastructure, and combined the sales and onboarding functions, reducing early churn from roughly 30 percent in the first 90 days post-close and improving BDR call-to-decision-maker contact rates from 3 percent to 16 percent over two years.

Revenue
$81M
Year founded
2018
Funding
$172M
Team size
233
Growth
305%
3AppSumo logo
AppSumo

Austin, Texas, United States

The digital marketplace trusted by 1M+ entrepreneurs. Discover, buy, & sell the products you need to grow your business.

Revenue
$80M
Year founded
2010
Team size
127
4PlayStudio Apps logo
PlayStudio Apps

Netherlands

Introducing MagicPush an easy and affordable push notification service for web apps. Easily integrate into your app using our Javascript, React and Vue library. Send translated notifications from our dashboard and schedule notifications using our calendar.

Revenue
$71M
5Tray.io logo
Tray.io

San Francisco, California, United States

cloud integration platform

Revenue
$70.9M
Customers
4K
Year founded
2012
Funding
$109.1M
Team size
159
6Wistia logo
Wistia

Cambridge, Massachusetts, United States

professional video hosting platform

Revenue
$67M
Customers
50K
Year founded
2006
Funding
$1.4M
Team size
211
7Threecolts logo
Threecolts

Wilmington, Delaware, United States

Threecolts is a developer of cloud-based software intended for e-commerce businesses, enabling businesses with marketing, inventory management, and merchant tools.

Revenue
$66.7M
Year founded
2021
Team size
310
8Lusha logo
Lusha

Tel Aviv, Massachusetts, United States

Lusha Ltd., a technology company that provides a data intelligence platform for sales and marketing professionals. Lusha offers a suite of tools and features that enable users to find, verify, and enrich contact data for potential customers and business partners. The platform includes a database of over 50 million business and contact profiles, along with tools for data enrichment, email verification, and lead generation. Lusha is focused on serving small and medium-sized businesses, startups, and freelancers, and is known for its ease of use and customer support.

Revenue
$64.4M
Year founded
2016
Funding
$245M
Team size
350
Growth
18.43%
9360insights logo
360insights

Whitby, Ontario, Canada

channel management software and services

Revenue
$64.1M
Year founded
2008
Funding
$47.7M
Team size
693
10QuestBack logo
QuestBack

Oslo, Norway

enterprise feedback management and market research software

Revenue
$59.4M
Customers
1K
Year founded
2000
Funding
$42M
Team size
83

Frequently asked questions about Other Marketing Software Companies With $10M–$100M Revenue

How many other marketing software companies with $10M–$100M in annual revenue are there?

Latka tracks 89 other marketing software companies with $10M–$100M in annual revenue. Together they generate $2.5B in annual revenue and employ 15.7K people.

Which other marketing software company with $10M–$100M in annual revenue is the largest?

HomeSmart is the largest, with $92.3M in annual revenue, founded in 2000.

How much revenue does a typical other marketing software company with $10M–$100M in annual revenue make?

The average other marketing software company in this list makes $28.4M a year, across 89 companies with reported revenue. They serve 10.9M customers combined.

Who are the leading Other Marketing software vendors with $10M–$100M in annual revenue?

Ranked by annual revenue, the leaders are HomeSmart, Owner.com, AppSumo, PlayStudio Apps and Tray.io.

How much funding have other marketing software companies with $10M–$100M in annual revenue raised?

The 89 other marketing software companies with $10M–$100M in annual revenue tracked here have raised $2.4B in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- Software must facilitate multiple marketing functions beyond a single domain. - Must provide features for campaign tracking and performance analytics. - Needs to support integration with other marketing platforms and tools. - Should offer capabilities that enhance audience engagement and lead generation. - Not just for content creation; must also assist in the measurement of marketing effectiveness.