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How Moat CEO Noah Goodhart grew Moat to $12.3M revenue with a 146 person team in 2021.

Developer of a cloud-based actionable marketing analytics platform designed to measure and drive customer attention. The company's actionable marketing analytics platform measures attention analytics and digital video advertisement impressions in real-time, enabling brands and publishers to measure advertising effectiveness and content engagement to drive customer attention.

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Moat Revenue

In 2021, Moat's revenue reached $12.3M. Since its launch in 2010, Moat has shown consistent revenue growth.

Moat Revenue GrowthReported revenue / ARR by year$0$3M$6M$9M$12M$15M2010201220142016201820202021$0$12MSource: GetLatka.com
YearMilestone
2021Moat Hit $12.3m revenue in April 2021
2010Launched with $0 revenue

Moat Valuation, Funding Rounds

Moat's most recent disclosed valuation is $36.8M.

Moat has raised $66.5M in total funding across 4 rounds, with its most recent round in 2016.

Moat Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)$0$15M$30M$45M$60M$75M20102011201220132014201520162010 cumulative: $3M • 2010 Funding round: $3M2011 cumulative: $5M • 2010 Funding round: $3M • 2011 Funding round: $2M2012 cumulative: $17M • 2010 Funding round: $3M • 2011 Funding round: $2M • 2012 Funding round: $12M2016 cumulative: $67M • 2010 Funding round: $3M • 2011 Funding round: $2M • 2012 Funding round: $12M • 2016 Funding round: $50M$67MSource: GetLatka.com
YearRoundAmountValuation% Sold
2016Funding round$50M--
2012Funding round$12M--
2011Funding round$1.5M--
2010Funding round$3M--

Moat Employees & Team Size

Moat employs approximately 146 people as of 2026.

Moat has 146 total employees in different roles and functions and 14 sales reps that carry a quota.

Moat Team GrowthReported headcount over time04080120160201020122014201620182020202100146146Source: GetLatka.com
YearMilestone
2021Reached 146 employees (April 2021)

Founder / CEO

Noah Goodhart

Noah Goodhart is listed as Founder / CEO at Moat.

Q&A

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Customers

We do not have customer count information for Moat yet.

Frequently Asked Questions about Moat

What is Moat's revenue?

Moat generates $12.3M in revenue.

Who founded Moat?

Moat was founded by Noah Goodhart.

Who is the CEO of Moat?

The CEO of Moat is Noah Goodhart.

How much funding does Moat have?

Moat raised $66.5M.

How many employees does Moat have?

Moat has 146 employees.

Where is Moat headquarters?

Moat is headquartered in United States.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Moat Revenue 2021: $12.3M ARR, $36.8M Valuation