2024 Revenue
$1.8M
Customers
100
Funding
$0
YOY
56.9%
Avg ACV
$17.7K
Team
20
Founded
2015
How Perdoo CEO Henrik-Jan van der Pol grew Perdoo to $1.8M revenue and 100 customers in 2024.
Developer of a cloud-based goal management platform designed to improve working life for employees across all disciplines in all types of organizations. The company's goal management platform is based on objectives and key results (OKR) goal setting framework which offers enterprise managing, tracking and aligning the results and daily to-dos of the businesses, enabling employees across all levels to collaborate on goals more efficiently.
Last updated
Perdoo Revenue
In 2024, Perdoo's revenue reached $1.8M. The company previously reported $1.1M in 2023. Since its launch in 2015, Perdoo has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Perdoo Hit $1.8m revenue in October 2024 | |
| 2023 | Perdoo Hit $1.1m revenue in October 2023 | |
| 2021 | Perdoo Hit $1m revenue in April 2021 | |
| 2015 | Launched with $0 revenue |
Perdoo Valuation, Funding Rounds
Perdoo is a bootstrapped Strategy And Innovation Roadmapping Tools startup. Founded in 2015, Perdoo has grown to $1.8M in revenue without raising any venture capital or outside funding.
As a self-funded Strategy And Innovation Roadmapping Tools SaaS company, Perdoo has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Perdoo Employees & Team Size
Perdoo employs approximately 20 people as of 2026.
Perdoo has 20 total employees in different roles and functions and 1 sales reps that carry a quota. They have 100 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 20 employees (October 2024) |
| 2023 | Reached 20 employees (October 2023) |
| 2022 | Reached 23 employees (October 2022) |
| 2021 | Reached 22 employees (December 2021) |
| 2021 | Reached 22 employees (April 2021) |
Founder / CEO
Henrik-Jan van der Pol
Areas of expertise: OKR (Objectives & Key Results), KPI (Key Performance Indicator), strategy development, strategy implementation, and strategy execution. Founder & CEO of Perdoo (www.perdoo.com).
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Perdoo acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
Frequently Asked Questions about Perdoo
What is Perdoo's revenue?
Perdoo generates $1.8M in revenue.
Who founded Perdoo?
Perdoo was founded by Henrik-Jan van der Pol.
Who is the CEO of Perdoo?
The CEO of Perdoo is Henrik-Jan van der Pol.
How much funding does Perdoo have?
Perdoo raised $0.
How many employees does Perdoo have?
Perdoo has 20 employees.
Where is Perdoo headquarters?
Perdoo is headquartered in Berlin, Germany.
People Also Viewed

MishiPay
Developer of a mobile self-checkout technology designed to make online payments. The company's technology allows shoppers to pick up a product they wish to buy, scan the barcode and automatically pay with their phone, enabling shoppers to make secure cashless payments via a virtual mobile payment platform and save time by not waiting in queues.

DocLens.ai
Agentic AI Workflow for Complex Claims and Legal

Treiner
TREINER (treiner.com.au) is an Australian & New Zealand based holistic football coach booking marketplace offering a vast range of coaches in different fields & specialisations at locations, budget and experience to suit football players of all ages and abilities, whether you are a young player starting out, a youth player looking to move to the next level or a professional player looking for some specialist unbiased and objective training and feedback away from a club environment to help you gain your next contract.

dotin
Developer of an artificial intelligence platform designed to capture digital personality fingerprint. The company's business to business, SaaS platform combines psychology, structured/unstructured social and/or enterprise data, and machine learning to identify subconscious motivators and leverage these vital personality insights to improve business outcomes and the workplace itself.

LiquidText
Developer of a computer-based active reading system software. The company offers a fluid document representation built on multi-touch input interaction techniques designed to facilitate the activities of active reading including manipulation of presentation of content, control what content is displayed and where, creation of annotations and other structures on top of content, as well as navigation through content.

Apex Loyalty
Loyalty isn’t about points. It’s about impact. Apex Loyalty is the Loyalty-Driven Growth Platform, designed to help brands influence every buying decision by engineering behavior through smart, measurable incentives. We don’t build programs. We build systems that drive the right actions and reward them meaningfully, with revenue growth as the outcome. 🧠 Three key layers we focus on: 1. Outcome: Drive incremental sales, reduce missed opportunities, and strengthen engagement where it matters most. 2. Enabler: Use incentive automation, behavioral targeting, and gamified campaigns to guide decision-making across every audience. 3. Impact: Achieve real behavior change — from point-of-sale reps to end-users, from sales teams to distributors. ⚡️ And the impact is fast. Apex Loyalty delivers measurable ROI in weeks. Brands have seen up to 40% uplift in sales by creating customer-level business targets, time-limited campaigns, and tailored reward mechanics! When incentives are designed right, revenue becomes repeatable. And loyalty becomes the signal that it’s working. 💡 Solutions • Channel Loyalty Platform: Motivate trade partners and sales points with performance-based incentives. • Consumer Loyalty Platform: Boost repeat purchases and LTV with personalized reward journeys. • Loyalty as a Platform: Drive internal performance through smart incentives for your sales, ops, or field teams. • Loyalty-Driven eB2B Ordering: Embed incentives into the digital ordering flow to increase adoption and order frequency. Built on Salesforce. Delivered your way. Full stack or Headless. Apex Loyalty adapts you. 🌍 Trusted by: PepsiCo, Haleon, Suntory Global Spirits, Daikin, BAT, Bridgestone, Royal Canin, SAB Miller, and more. 🐾 Inspired by Saint Bernards We walk alongside our clients. Loyal, resilient, purpose-driven, and equipped for any challenge. Apex Loyalty is built to help brands reach their growth summit, and stay there.
Compare Perdoo to the industry
Perdoo operates across multiple industries. Browse revenue, funding, and growth data for Perdoo in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .
