Survey Software
Typeform, founded in 2012 and headquartered in Barcelona, Spain, is a SaaS platform that enables businesses to create conversational forms, surveys, and quizzes delivered through an engaging, interactive UI. The company was co-founded by David Okuniev and Robert Muñoz, both of whom later stepped back from the co-CEO roles; Joaquim Lecha now serves as CEO, with David Okuniev remaining as co-founder.
Typeform has grown from roughly $9.6M in revenue in 2016 to $141.1M in 2024, reaching a $935M post-money valuation after a $135M Series C in 2022. The company has raised $186.9M in total across five rounds and serves 125,000 customers globally, with a team of 728. Average revenue per customer has historically been around $40 per month, and the platform processes hundreds of millions of form submissions monthly.
The company's growth story spans three distinct chapters: a product-led phase from 2012 to 2018 that reached roughly $20M in revenue, a go-to-market acceleration phase from 2019 to 2022 anchored by paid search that added approximately $60M more, and a third chapter beginning in 2023 focused on a unified revenue funnel, shifting the North Star metric from total customer count to total submissions, and targeting higher-value enterprise segments. Within Typeform, David Okuniev also incubated VideoAsk, which reached $1.4M ARR in its first paid year and $3M ARR before he handed it off, and later launched a new async audio product called Relayed.
