2020 Revenue

$2.5M

YOY

63.40%

Funding

$500.0K

How Retargeting hit $2.5M in Revenue with 850 Customers in 2020.

About Retargeting

marketing automation for e-commerce

Monthly Revenue

$208.3K

+ $80.8K (63.40%)
Total Expenses

$205.3K

=
Net Income

$3.0K

Ebidta Margin

1.44%

+
YOY Growth

63.40%

=
Rule of 40

65


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Retargeting CEO Rares Banescu on 12/01/2020

Watch the podcast


Headquarters

49, etaj 1 Strada Nicolae G. Caramfil Bucure»ôtiMunicipiul Bucure»ôtiRomania
$Funding$Revenue

Retargeting Revenue

In 2020, Retargeting revenue run rate hit $2.5M in revenue.

63.00%▲$1.5M$2.5M

Retargeting Valuation and Funding History

Retargeting has raised a total of $500.0K.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
05/13/2014Seed Round$500.0K

Customers

Retargeting has 850 customers.

Lifetime Months

20

×
Monthly ARPU

$150.0

=
Lifetime Dollars

$3.1K


Acquisition Cost

$700.0

Average Annual Price

$1.8K

$0$1.8K5 month payback period024681012

Churn

Retargeting has an annual churn rate of 58.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-58.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

42.00%

Team

Employees

Retargeting has 35 employees. They have 11 sales reps that carry a quota, an engineering team of 3 and a marketing team of 8.

20182019202023.00%▲
DistributionQty

Total Team Size

35

Engineers

3 (9%)

Sales

11 (31%)

Marketing

8 (23%)

CEO/Founder

Rares Banescu

Rares Banescu is an entrepreneur with more than 10 years experience in e-commerce and a good understanding regarding the market, especially in CEE. He founder Retargeting 5 years ago and quickly became market leader in Romania, Bulgaria, Hungary and Greece.


CEO Q&A

What's your age?

34

Favorite online tool?

None

Favorite book?

The Sales Acceleration Formula

Favorite CEO?

Jack Ma

Advice for 20 year old self

Be more confident


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Frequently Asked Questions about Retargeting

When was Retargeting founded?

Retargeting was founded in 2014.


Who is the CEO of Retargeting?

The CEO of Retargeting is Rares Banescu


How many employees does Retargeting have?

Retargeting has 35 employees.

How much revenue does Retargeting generate?

Retargeting generates $2.5M in revenue.


How much funding does Retargeting have?

Retargeting has raised $500.0K.


Where is Retargeting headquarters?

Retargeting is headquartered at 49, etaj 1 Strada Nicolae G. Caramfil Bucure»ôtiMunicipiul Bucure»ôtiRomania

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