Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
Reputation.com delivers the category-leading Online Reputation Management platform for large, multi-location enterprises. We help companies monitor and improve online ratings and reputation, and optimize the customer experience.
The Reputation.com platform provides a 360-degree view of online reputation and enables our clients to effectively manage online reviews, social media, business listings and customer surveys. The platform's advanced analytics and reporting capabilities provide valuable operational insights that help clients be more efficient, deliver better service and drive traffic, visits and revenue.
Based in California's Silicon Valley with offices in Arizona, Europe and Asia, Reputation.com is funded by the same venture capital firms that backed Skype, Intuit and Symantec. We've assembled a team of top-tier engineers and data scientists, and an award-winning support organization to ensure client success.
Last updated
In 2024, Reputation's revenue reached $100M. The company previously reported $96M in 2023. Since its launch in 2006, Reputation has shown consistent revenue growth.
Reputation reached a $330M valuation in 2019, set during its Venture Round round.
Reputation has raised $260.6M in total funding across 6 rounds, most recently a $150M $150M minority growth investment led by Marlin Equity Partners round in 2022.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2022 | $150M minority growth investment led by Marlin Equity Partners | $150M | - | - | reputation.com |
CEO
Joe Burton is an accomplished CEO and transformational leader in the high tech arena, with recognized expertise in big data/analytics/machine learning, SaaS, networking, unified communications, consumer electronics, and IOT. A champion of inspiring people and driving high performing cultures, Joe fosters alignment with vision, mission, and social responsibility. A recognized Global transformational change executive, Mr. Burton has led public and private multibillion-dollar organizations in driving new product portfolios, go-to-market strategies, and innovative business models. Consistently ahead of the curve, he has consistently identified market and technology transitions, pioneering and revitalizing company solutions to successfully promote industry trends. As an executive thought leader, Joe has extensive experience communicating corporate strategy and tactics to analysts, media, investors, and customers. He currently serves on numerous public, private, and nonprofit boards, and actively pursues consideration in those arenas.
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Reputation yet.
Reputation employs approximately 500 people as of 2026, down from 693 in 2024, including 131 sales reps that carry a quota.
Reputation generates $100M in revenue.
Reputation was founded by Joe Burton.
The CEO of Reputation is Joe Burton.
Reputation raised $260.6M across 6 rounds.
Reputation has 500 employees.
Reputation is headquartered in San Ramon, Illinois, United States.
Reputation operates across multiple industries. Browse revenue, funding, and growth data for Reputation in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profile
Jasper is your creative AI assistant who can learn and write in your unique brand tone. Whether you...
Brainly is a provider of an electronic learning platform. The company provides a group of social...
Developer of a cloud-based core banking platform intended to bring machine learning and big data...
Valuation
$330M
2024 Revenue
$100M
Funding
$260.6M
Team · 2026
500
Founded
2006
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reputation Hit $93m revenue in October 2024 | |
| 2023 | Reputation Hit $96m revenue in December 2023 | Estimated |
| 2022 | Reputation Hit $100m revenue in January 2022 | reputation.com |
| 2022 | Reputation Hit $100m revenue in January 2022 | reputation.com |
| 2006 | Launched with $0 revenue |
| 2019 | Series C | $34.9M | - | - |
| 2019 | Venture Round | $30M | $330M | 9% |
| 2018 | Series B | $3.8M | - | - |
| 2017 | Series A | $21.9M | - | - |
| 2017 | Venture Round | $20M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2026 | Reached 500 employees (January 2026) | en.wikipedia.orgEstimated |
| 2024 | Reached 693 employees (October 2024) | |
| 2023 | Reached 693 employees (December 2023) | |
| 2022 | Reached 744 employees (January 2022) | |
| 2021 | Reached 753 employees (April 2021) |
Thirteen Group is a housing association that provides around 100,000 people in the North East...
Salt detects and prevents zero-day API attacks with the power of AI. Deploys in minutes
If you're the CEO and would like to join the podcast, please DM Nathan Latka on LinkedIn.
