Reputationrevenue, valuation & funding
Online Reputation Management Software6111 Bollinger Canyon Road, San Ramon, IllinoisFounded 2006CEO Joe Burton
Reputation.com delivers the category-leading Online Reputation Management platform for large, multi-location enterprises.
Reputation revenue
Reputation's annual revenue was $93M in October 2024, the most recent figure on record.
All 3 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| 2022 | $100M | reputation.com |
| Dec 2023 | $96MEST. | GetLatka estimate |
| Oct 2024 | $93M | User Submission |
Reputation valuation
Reputation is privately held, so there is no Reputation stock to buy. Investors valued it at $330M in its August 2019 funding round.
Reputation funding rounds & investors
Reputation has raised $325.3M across ten rounds since 2009. The latest was a $150M funding round in 2022, led by Marlin Equity Partners.
| Date | Round | Raised | Valuation | Led by | Source |
|---|---|---|---|---|---|
| 2022 | Funding round | $150M | – | Marlin Equity Partners | reputation.com |
| Aug 2019 | Venture | $30M | $330M | – | |
| Aug 2019 | Series C | $34.9M | – | – | |
| Feb 2018 | Series B | $3.8M | – | – | |
| Jan 2017 | Series A | $21.9M | – | – | |
| Jan 2017 | Venture | $20M | – | – | |
| Jul 2011 | Series D | $41M | – | – | |
| Jun 2010 | Series C | $15M | – | – | |
| Aug 2009 | Series B | $4.7M | – | – | |
| May 2009 | Series B | $4M | – | – | |
| Total raised | $325.3M |
Reputation competitors
Reputation competes most directly with Yext, Trustpilot, Podium, Birdeye and 1 other.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Yext | $446.6M | $117.9M | 1,300 | 2.9K | 2006 |
 Trustpilot | $225.8M | $179.7M | 1,143 | – | 2007 |
 Podium | $219.9M | $421.6M | 1,494 | 6.5K | 2014 |
 Birdeye | $100M | $93M | 1,000 | 80K | 2012 |
| Reputation | $93M | $325.3M | 500 | – | 2006 |
 ReviewTrackers | $11.4M | $17.7M | 58 | 1K | 2012 |
#6 of 171 Online Reputation Management Software companies by revenue · category median $1.5M · See the ranking
Reputation CEO, founders & employees
Joe Burton founded Reputation in 2006 and runs it as CEO. Reputation has 500 employees (2026, en.wikipedia.org estimate), down from 693 a year earlier.
- Joe BurtonFounder & CEO
All 5 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| 2026 | 500EST. | en.wikipedia.org estimateestimates vary |
| Oct 2024 | 693 | |
| Dec 2023 | 693 | |
| Jan 2022 | 744 | – |
| Apr 2021 | 753 | – |
Reputation FAQ
What is Reputation's revenue?
Reputation's annual revenue was $93M in October 2024, according to a submission to GetLatka. No later figure is on record.
What is Reputation's valuation?
Investors valued Reputation at $330M in its August 2019 funding round.
How much funding has Reputation raised?
Reputation has raised $325.3M across ten funding rounds. The latest was a $150M funding round in 2022, led by Marlin Equity Partners.
Who owns Reputation?
Reputation is privately held. Its lead investors include Marlin Equity Partners.
How many employees does Reputation have?
En.wikipedia.org estimates Reputation's headcount at about 500 (2026).
Who is the CEO of Reputation?
Joe Burton is the CEO of Reputation and founded the company in 2006.
Who founded Reputation?
Joe Burton founded Reputation in 2006.
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How this page is sourced
5 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Oct 7, 2026Data disclaimerReport a correctionClaim this profileRun Reputation? Join the podcast