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Digital ad and insights platform that gets brands onto consumer shopping lists and into carts through intent-based targeting
Last updated
In 2024, AdAdapted's revenue reached $22.1M. Since its launch in 2012, AdAdapted has shown consistent revenue growth.
AdAdapted reached a $66.3M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $66.3M | - |
| Question | Answer |
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We do not have customer count information for AdAdapted yet.
AdAdapted employs approximately 107 people as of 2026.
AdAdapted generates an estimated $22.1M in annual revenue.
AdAdapted was founded by Michael Pedersen.
The CEO of AdAdapted is Michael Pedersen.
AdAdapted raised $0.
AdAdapted has 107 employees.
AdAdapted is headquartered in Ann Arbor, Michigan, United States.
AdAdapted operates across multiple industries. Browse revenue, funding, and growth data for AdAdapted in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$66.3M
2024 Revenue
$22.1M(Est.)
Funding
$0
Team
107
Founded
2012
| Year | Milestone | Source |
|---|---|---|
| 2024 | AdAdapted Hit $22.1m revenue in June 2024 | Estimated |
| 2012 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 107 employees (November 2024) |
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