AdAdapted
Valuation
$66.3M
2024 Revenue
$22.1M
Funding
$0
Team
107
Founded
2012
How AdAdapted CEO Michael Pedersen grew AdAdapted to $22.1M revenue with a 107 person team in 2024.
Digital ad and insights platform that gets brands onto consumer shopping lists and into carts through intent-based targeting
Last updated
AdAdapted Revenue
In 2024, AdAdapted's revenue reached $22.1M. Since its launch in 2012, AdAdapted has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | AdAdapted Hit $22.1m revenue in June 2024 |
| 2012 | Launched with $0 revenue |
AdAdapted Valuation, Funding Rounds
AdAdapted's most recent disclosed valuation is $66.3M.
AdAdapted is a bootstrapped Retail Media Advertising Platforms startup. Founded in 2012, AdAdapted has grown to $22.1M in revenue without raising any venture capital or outside funding.
As a self-funded Retail Media Advertising Platforms SaaS company, AdAdapted has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
AdAdapted Employees & Team Size
AdAdapted employs approximately 107 people as of 2026.
AdAdapted has 107 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2024 | Reached 107 employees (November 2024) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for AdAdapted yet.
Frequently Asked Questions about AdAdapted
What is AdAdapted's revenue?
AdAdapted generates $22.1M in revenue.
Who founded AdAdapted?
AdAdapted was founded by Michael Pedersen.
Who is the CEO of AdAdapted?
The CEO of AdAdapted is Michael Pedersen.
How much funding does AdAdapted have?
AdAdapted raised $0.
How many employees does AdAdapted have?
AdAdapted has 107 employees.
Where is AdAdapted headquarters?
AdAdapted is headquartered in Ann Arbor, Michigan, United States.
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Compare AdAdapted to the industry
AdAdapted operates across multiple industries. Browse revenue, funding, and growth data for AdAdapted in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .