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Valuation

$66.3M

2024 Revenue

$22.1M(Est.)

Funding

$0

Team

107

Founded

2012

AdAdapted Revenue & Valuation (2024)

Digital ad and insights platform that gets brands onto consumer shopping lists and into carts through intent-based targeting

Last updated

AdAdapted Revenue

In 2024, AdAdapted's revenue reached $22.1M. Since its launch in 2012, AdAdapted has shown consistent revenue growth.

AdAdapted Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$5M$10M$15M$20M$25M2012201420162018202020222024$0$22.1MSource: GetLatka.com
YearMilestoneSource
2024AdAdapted Hit $22.1m revenue in June 2024Estimated
2012Launched with $0 revenue

AdAdapted Valuation, Funding Rounds

AdAdapted's most recent disclosed valuation is $66.3M.

AdAdapted Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12012Source: GetLatka.com
YearRoundAmountValuation% SoldSource

Founder / CEO

Michael Pedersen

CEO

Michael Pedersen is listed as CEO at AdAdapted.

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Customers

We do not have customer count information for AdAdapted yet.

AdAdapted Employees & Team Size

AdAdapted employs approximately 107 people as of 2026.

AdAdapted Team GrowthReported headcount over time0255075100125201220142016201820202022202400107107Source: GetLatka.com
YearMilestoneSource
2024Reached 107 employees (November 2024)

Frequently Asked Questions about AdAdapted

What is AdAdapted's revenue?

AdAdapted generates an estimated $22.1M in annual revenue.

Who founded AdAdapted?

AdAdapted was founded by Michael Pedersen.

Who is the CEO of AdAdapted?

The CEO of AdAdapted is Michael Pedersen.

How much funding does AdAdapted have?

AdAdapted raised $0.

How many employees does AdAdapted have?

AdAdapted has 107 employees.

Where is AdAdapted headquarters?

AdAdapted is headquartered in Ann Arbor, Michigan, United States.

Compare AdAdapted to the industry

AdAdapted operates across multiple industries. Browse revenue, funding, and growth data for AdAdapted in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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AdAdapted Revenue 2024: $22.1M Est. ARR, $66.3M Valuation