LotLinxrevenue, valuation & funding
Automotive Marketing SoftwarePeterborough, New HampshireFounded 2012CEO Len Short
LotLinx is an Automotive Marketing Software company based in Peterborough, founded in 2012.
LotLinx revenue
LotLinx has not published its revenue. GetLatka estimates it at about $21.7M a year (October 2024).
All 3 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $8.9M | – |
| Oct 2023 | $14.5MEST | GetLatka estimate |
| Oct 2024 | $21.7MEST | GetLatka estimate |
– source not recorded
LotLinx valuation
LotLinx is privately held, so there is no LotLinx stock to buy. Investors valued it at $6.5M in May 2011.
LotLinx funding rounds & investors
LotLinx has raised $9M across five rounds since 2010. The latest was a $1.5M funding round in July 2016.
| Date | Round | Raised |
|---|---|---|
| Jul 2016 | Venture | $1.5M |
| Jan 2015 | Series C | $6M |
| May 2014 | Venture | $283.4K |
| May 2013 | Venture | $225K |
| May 2010 | Venture | $1M |
| Total raised | $9M |
LotLinx competitors
LotLinx competes most directly with Shift.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
| LotLinx | $21.7M | $9M | 186 | – | 2012 |
 Shift | $4.7M | $14M | 324 | 75K | 2006 |
LotLinx CEO, founders & employees
Len Short founded LotLinx in 2012 and runs it as CEO. LotLinx had 186 employees (December 2024, LinkedIn), up from 160 a year earlier.
- Len ShortFounder & CEO
All 10 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 186 | |
| Oct 2024 | 160 | |
| Oct 2023 | 160 | |
| Sep 2023 | 158 | – |
| 2023 | 137 | – |
| Oct 2022 | 137 | |
| 2022 | 125 | – |
| Dec 2021 | 118 | |
| Aug 2021 | 110 | – |
| Apr 2021 | 106 | – |
LotLinx FAQ
What is LotLinx's revenue?
GetLatka estimates LotLinx's revenue at about $21.7M a year (October 2024). The company hasn't published its own figure.
What is LotLinx's valuation?
Investors valued LotLinx at $6.5M in May 2011.
How much funding has LotLinx raised?
LotLinx has raised $9M across five funding rounds. The latest was a $1.5M funding round in July 2016.
Is LotLinx publicly traded?
No. LotLinx is a private company, so its shares aren't traded on a stock exchange.
How many employees does LotLinx have?
LotLinx had 186 employees in December 2024, according to LinkedIn.
Who is the CEO of LotLinx?
Len Short is the CEO of LotLinx and founded the company in 2012.
Who founded LotLinx?
Len Short founded LotLinx in 2012.
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How this page is sourced
5 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.
Updated Oct 30, 2026Data disclaimerReport a correctionClaim this profileRun LotLinx? Join the podcast