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Valuation

$45M

2024 Revenue

$15M

Funding

$0

Team

76

Founded

2012

How The Shelf CEO Atul Singh grew The Shelf to $15M revenue with a 76 person team in 2024.

Marketing company that plans, builds and manages ROI-driven influencer campaigns to help brands create meaningful touchpoints as customers purchase products

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The Shelf Revenue

In 2024, The Shelf's revenue reached $15M. Since its launch in 2012, The Shelf has shown consistent revenue growth.

The Shelf Revenue GrowthReported revenue / ARR by year$0$4M$8M$12M$16M2012201420162018202020222024$0$15MSource: GetLatka.com
YearMilestoneQuote
2024The Shelf Hit $15m revenue in June 2024
2012Launched with $0 revenue

The Shelf Valuation, Funding Rounds

The Shelf's most recent disclosed valuation is $45M.

The Shelf is a bootstrapped Marketing Agency startup. Founded in 2012, The Shelf has grown to $15M in revenue without raising any venture capital or outside funding.

As a self-funded Marketing Agency SaaS company, The Shelf has built its business with no outside investment.

The Shelf Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120122012 cumulative: $0 • 2012 Founded: $02012 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Atul Singh

Atul Singh is listed as Founder / CEO at The Shelf.

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Customers

We do not have customer count information for The Shelf yet.

The Shelf Employees & Team Size

The Shelf employs approximately 76 people as of 2026.

The Shelf Team GrowthReported headcount over time0204060802012201420162018202020222024007676Source: GetLatka.com
YearMilestone
2024Reached 76 employees (November 2024)

Frequently Asked Questions about The Shelf

What is The Shelf's revenue?

The Shelf generates $15M in revenue.

Who founded The Shelf?

The Shelf was founded by Atul Singh.

Who is the CEO of The Shelf?

The CEO of The Shelf is Atul Singh.

How much funding does The Shelf have?

The Shelf raised $0.

How many employees does The Shelf have?

The Shelf has 76 employees.

Where is The Shelf headquarters?

The Shelf is headquartered in Atlanta, Georgia, United States.

Compare The Shelf to the industry

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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The Shelf Revenue 2024: $15M ARR, $45M Valuation