The Shelf
Valuation
$45M
2024 Revenue
$15M
Funding
$0
Team
76
Founded
2012
How The Shelf CEO Atul Singh grew The Shelf to $15M revenue with a 76 person team in 2024.
Marketing company that plans, builds and manages ROI-driven influencer campaigns to help brands create meaningful touchpoints as customers purchase products
Last updated
The Shelf Revenue
In 2024, The Shelf's revenue reached $15M. Since its launch in 2012, The Shelf has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | The Shelf Hit $15m revenue in June 2024 |
| 2012 | Launched with $0 revenue |
The Shelf Valuation, Funding Rounds
The Shelf's most recent disclosed valuation is $45M.
The Shelf is a bootstrapped Marketing Agency startup. Founded in 2012, The Shelf has grown to $15M in revenue without raising any venture capital or outside funding.
As a self-funded Marketing Agency SaaS company, The Shelf has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
The Shelf Employees & Team Size
The Shelf employs approximately 76 people as of 2026.
The Shelf has 76 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2024 | Reached 76 employees (November 2024) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for The Shelf yet.
Frequently Asked Questions about The Shelf
What is The Shelf's revenue?
The Shelf generates $15M in revenue.
Who founded The Shelf?
The Shelf was founded by Atul Singh.
Who is the CEO of The Shelf?
The CEO of The Shelf is Atul Singh.
How much funding does The Shelf have?
The Shelf raised $0.
How many employees does The Shelf have?
The Shelf has 76 employees.
Where is The Shelf headquarters?
The Shelf is headquartered in Atlanta, Georgia, United States.
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Compare The Shelf to the industry
The Shelf operates across multiple industries. Browse revenue, funding, and growth data for The Shelf in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .