Upsiderevenue & funding
Visitor Behavior Intelligence SoftwareAustin, TexasFounded 2016CEO Alex Kinnier
Upside is a Visitor Behavior Intelligence Software company based in Austin, founded in 2016.
Upside revenue
Upside has not published its revenue. GetLatka estimates it at about $44.2M a year (June 2025).
| As of | Revenue | Source |
|---|---|---|
| Jun 2025 | $44.2MEST. | GetLatka estimate |
Upside funding rounds & investors
Upside has raised $165M across two rounds since 2022. The latest was a $65M Series D in April 2022.
| Date | Round | Raised |
|---|---|---|
| Apr 2022 | Series D | $65M |
| Apr 2022 | Debt Financing | $100M |
| Total raised | $165M |
Upside competitors
Upside competes most directly with Fetch.
| Company | Revenue | Funding | Employees | Founded |
|---|---|---|---|---|
 Fetch | $500M | $290M | 1,044 | 2013 |
| Upside | $44.2M | $165M | 402 | 2016 |
Upside CEO, founders & employees
Alex Kinnier founded Upside in 2016 and runs it as CEO. Upside has 402 employees (June 2025, LinkedIn).
- Alex KinnierCo-founder & CEO
Upside FAQ
What is Upside's revenue?
GetLatka estimates Upside's revenue at about $44.2M a year (June 2025). The company hasn't published its own figure.
How much funding has Upside raised?
Upside has raised $165M across two funding rounds. The latest was a $65M Series D in April 2022.
How many employees does Upside have?
Upside has 402 employees as of June 2025, according to LinkedIn.
Who is the CEO of Upside?
Alex Kinnier is the CEO of Upside and founded the company in 2016.
Who founded Upside?
Alex Kinnier founded Upside in 2016.
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How this page is sourced
1 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 15, 2026Data disclaimerReport a correctionClaim this profileRun Upside? Join the podcast