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How Crelate CEO Aaron Elder grew Crelate to $9.5M revenue and 1.3K customers in 2024.

Provider of a cloud-based talent relationship management created to help recruiters source candidates. The company's talent relation management platform helps recruiters in sourcing candidates, tracking applications, managing pipeline of candidates and measuring team productivity, enabling clients to hire and retain talent easily.

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Crelate Revenue

In 2024, Crelate's revenue reached $9.5M. The company previously reported $5.3M in 2023. Since its launch in 2011, Crelate has shown consistent revenue growth.

Crelate Revenue GrowthReported revenue / ARR by year$0$2M$4M$6M$8M$10M20112013201520172019202120232024$0$4M$5M$9MSource: GetLatka.com
YearMilestone
2024Crelate Hit $9.5m revenue in October 2024
2023Crelate Hit $5.3m revenue in December 2023
2021Crelate Hit $4.2m revenue in April 2021
2011Launched with $0 revenue

Crelate Valuation, Funding Rounds

Crelate has not publicly disclosed its valuation. The company has raised $11.5M in total funding to date.

Crelate has raised $11.5M in total funding across 3 rounds, most recently a $5M Series B round in 2022.

Crelate Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$3M$5M$8M$10M$13M20112013201520172019202120222011 cumulative: $0 • 2011 Founded: $02017 cumulative: $1M • 2011 Founded: $0 • 2017 Angel Round: $1M2019 cumulative: $7M • 2011 Founded: $0 • 2017 Angel Round: $1M • 2019 Series A: $5M2022 cumulative: $12M • 2011 Founded: $0 • 2017 Angel Round: $1M • 2019 Series A: $5M • 2022 Series B: $5M$12M2011 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2022Series B$5M--
2019Series A$5.3M--
2017Angel Round$1.2M--

Crelate Employees & Team Size

Crelate employs approximately 59 people as of 2026, up from 54 in 2023.

Crelate has 59 total employees in different roles and functions and 4 sales reps that carry a quota. They have 1.3K customers that rely on the company's solutions.

Crelate Team GrowthReported headcount over time0153045607520112013201520172019202120232024005959Source: GetLatka.com
YearMilestone
2024Reached 59 employees (December 2024)
2024Reached 55 employees (October 2024)
2023Reached 54 employees (December 2023)
2022Reached 65 employees (December 2022)
2022Reached 46 employees (March 2022)
2021Reached 51 employees (December 2021)
2021Reached 50 employees (April 2021)

Founder / CEO

Aaron Elder

Aaron leads Crelate’s customer-centric approach to product design. A self-taught developer, experienced consultant and visual arts major; Aaron brings a blend of design, technical skills and customer empathy to the products he creates. Crelate is Aaron’s 4th successful product. The first was sold to Microsoft in 2001, where he led the Application + UX development teams for Microsoft Dynamics CRM 1.x to 3.0. After, Aaron and his co-founders, started a technical consultancy, which grew quickly to almost 150 strong. During this time, Aaron experienced first hand the challenges of recruiting and building a talent-based business. This business was sold to Avanade in 2010.

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Customers

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Frequently Asked Questions about Crelate

What is Crelate's revenue?

Crelate generates $9.5M in revenue.

Who founded Crelate?

Crelate was founded by Aaron Elder.

Who is the CEO of Crelate?

The CEO of Crelate is Aaron Elder.

How much funding does Crelate have?

Crelate raised $11.5M.

How many employees does Crelate have?

Crelate has 59 employees.

Where is Crelate headquarters?

Crelate is headquartered in Kirkland, Washington, United States.

Compare Crelate to the industry

Crelate operates across multiple industries. Browse revenue, funding, and growth data for Crelate in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Crelate Revenue 2024: $9.5M ARR, $11.5M Raised