Social Media Management Tools5 E 8th ave, Vancouver, British Columbia, CanadaFounded 2008CEO Ryan Holmes
Hootsuite is a Vancouver-based social media management platform founded in 2008 by Ryan Holmes.
Irina Novoselsky said on camera that Hootsuite's annual revenue was $400M (September 2024). Hootsuite is #8 on the Latka List, level with one other. The list ranks the 1,301 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Dec 2009 | $3.8M | – |
| Sep 2017 | $150M | – |
| Sep 2024 | $400M | Irina Novoselsky on cameraWatch at 12:43 |
– source not recorded
Hootsuite is privately held, so there is no Hootsuite stock to buy. Investors valued it at $690M in its September 2014 Series C.
Valuation history$690M Series C 2014$500M Series B 2013
Hootsuite has raised $279.9M across five rounds since 2010. The latest was a $50M Debt Financing in March 2018.
| Date | Round | Raised | Valuation | Led by | Source |
|---|---|---|---|---|---|
| Mar 2018 | Debt Financing | $50M | – | Research | |
| Sep 2014 | Series C | $60M | $690M | Research | |
| Aug 2013 | Series B | $165M | $500M | Insight Venture Partners | TechCrunch |
| Sep 2011 | Debt Financing | $3M | – | TechCrunch | |
| Jan 2010 | Series A | $1.9M | – | TechCrunch | |
| Total raised | $279.9M |
Not counted as funding
Nathan Latka has interviewed Hootsuite once, speaking with Irina Novoselsky. Each figure links to the second it was said.
Watch: How Hootsuite Reached Nearly $400M Revenue and 22% Enterprise Core Growth by Reinventing the Gen Z Buyer Journey (Interview with CEO Irina Novoselsky)September 2024 · Irina Novoselsky, CEO
Hootsuite competes most directly with Zoho, Sprout Social, Buffer, Agorapulse and 9 others.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Zoho | $1.5B | $7.3M | 24K | 250K | 1996 |
 Sprout Social | $457.6M | – | 1,217 | 34K | 2010 |
| Hootsuite | $400M | $279.9M | 900 | 18M | 2008 |
 Buffer | $22.5M | $4M | 74 | 57.5K | 2010 |
 Agorapulse | $20M | $18M | 192 | 8K | 2010 |
 SocialPilot | $19.5M | – | 177 | – | 2014 |
 metricool | $11M | – | 104 | 37K | 2015 |
 CoSchedule | $10.3M | $2.5M | 49 | 8K | 2013 |
 Eclincher | $5.7M | – | 41 | 5K | 2012 |
 Promorepublic | $3.3M | $6.3M | 54 | 21K | 2013 |
 Napoleoncat | $1.1M | $1.1M | 26 | 470 | 2013 |
 Pallyy | $900K | – | 3 | – | 2019 |
 Planable | $42K | $140K | 17 | 70 | 2016 |
 Typefully | – | – | – | – | 2020 |
#1 of 463 Social Media Management Tools companies by revenue · category median $890K · See the ranking
Irina Novoselsky founded Hootsuite in 2008. Ryan Holmes is CEO. Hootsuite has 900 employees (October 2025, betakit.com estimate), down from 1,399 a year earlier.
Also at HootsuiteGary Tauss, Julian Richards, Stacy Combest, Ricardo Souza, Nicole Asbun, Soha S., Lisa White, Chantal Gabriele, Natalie DiCecca, Felix Maldifassi, Emilenne Lopez Garcia, Beth Corbley, Henry Vollendorf, Aurore Chevallier, Patricia Lasarte Zapata, Hillary Lui, John Davis, João Ribeiro, Sashi Parupalli, Ami Heller, Anubhav Khanduja, Ingy Amer, McKenzie Foley, Calvin Lobo, Louluwa J., Nikole H., Mark Reich, Nadja Streiss, Christopher Interisano, Ovidiu Măruș, James McIntyre, Linda Evans, Steve Cullingworth, Dimeji Omikunle, Stephanie Fraccaro, Mihai Caraman, Caralee Kennell 🦉, Rebecca Giorgetti, Zander Iles, Tad Hale, Kay (Kali) Malinka, Paul Cagni, Diya Chopra Lahham, Jeffrey Lee, Paul Bengescu, Alex Wedderburn, Alexandru Sirbu, Erin Stuelke, Seda Gülkesen Lopeseco, Kat Napolitano, Livia Tiriplică (Bărbulescu), Heather Judd, Greg Guzdziol, Rayna Larson, Chris Wilson, Arlen (Arlie) Fargey, Jarryullah Ahmad, Jonas Grooten, Roberta Lufkin, Dennis Denecken, Courtney Hui, Charlotte McKenzie, Lateef Amidu, Charmi Kansara, Alex Grethen, Ava Nering, Munteanu Narcisa, Théotime Loiseau, Mahan Aldavoud, Haley Mize, Brandi Parigian, Yuliia Matsakova, Julia Renchner-Kelly, Mariantzela Zaverda, Iris Lee, Suraya Clemens, Yilei(Elaine) Ren, Maria-Elisa Fajardo, Diana Ciocaianu, Denis Nossevitch, Melinda Sefa, André Nadin, Mary L., Gloria Panoiu, Megan Morales, Phil Bugdahn, Hana Kirstie Abello, Jean-Marc Pettigrew, Juan Gabriel Belmonte Cantero, Tami Wilkinson, Killian Ward, Lea Palazzi, Alexandra ( Lexi ) Kuna, Layla Zonoozi
Team mix (Oct 2024): 359 engineers, 236 in sales, 74 in marketing
| As of | Employees | Source |
|---|---|---|
| Oct 2025 | 900EST | betakit.com estimatepost Oct 2025 layoffs of 20% of global workforce |
| Oct 2024 | 1,399 | |
| Oct 2024 | 1,622 | |
| Nov 2023 | 1,399 | |
| 2022 | 1,442 | |
| 2021 | 1,600 | |
| Sep 2017 | 1,000 | – |
| Sep 2014 | 600 | – |
Hootsuite's annual revenue was $400M in September 2024, as Irina Novoselsky said on camera.
Investors valued Hootsuite at $690M in its September 2014 Series C.
Hootsuite has raised $279.9M across five funding rounds. The latest was a $50M Debt Financing in March 2018.
Hootsuite is privately held. Its lead investors include Insight Venture Partners.
Betakit.com estimates Hootsuite's headcount at about 900 (October 2025).
Ryan Holmes is the CEO of Hootsuite.
Irina Novoselsky founded Hootsuite in 2008.
2 said on camera · 10 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 12, 2026Data disclaimerReport a correctionClaim this profile