Fanplayrrevenue & funding
E-Commerce Personalization SoftwareMenlo Park, CaliforniaFounded 2011CEO Simon Yencken
Fanplayr is an E-Commerce Personalization Software company based in Menlo Park, founded in 2011.
Fanplayr revenue
Fanplayr has not published its revenue. ZoomInfo puts it at about $6.3M a year (November 2024).
All 4 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $3.9M | – |
| Dec 2023 | $4.6MEST. | GetLatka estimate |
| Oct 2024 | $6.7MEST. | GetLatka estimate |
| Nov 2024 | $6.3MEST. | ZoomInfo estimate |
– source not recorded
Fanplayr funding rounds & investors
Fanplayr has raised $8.5M across three rounds since 2011. The latest was a $6M funding round in May 2016.
| Date | Round | Raised |
|---|---|---|
| May 2016 | Funding round | $6M |
| Jan 2013 | Funding round | $2M |
| Nov 2011 | Funding round | $500K |
| Total raised | $8.5M |
Fanplayr competitors
Fanplayr competes most directly with Vwo, Segmentify and Omniconvert.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Vwo | $40M | – | 364 | 5K | 2009 |
| Fanplayr | $6.3M | $8.5M | 48 | – | 2011 |
 Segmentify | $2.3M | $3.3M | 104 | 150 | 2015 |
 Omniconvert | $1M | $1.2M | 34 | 250 | 2014 |
Fanplayr CEO, founders & employees
Simon Yencken founded Fanplayr in 2011 and runs it as CEO. Fanplayr had 48 employees (December 2024, LinkedIn).
- Simon YenckenFounder & CEO
All 6 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 48 | |
| Oct 2024 | 49 | |
| Dec 2023 | 49 | |
| Dec 2022 | 53 | |
| Dec 2021 | 50 | |
| Apr 2021 | 48 | – |
Fanplayr FAQ
What is Fanplayr's revenue?
ZoomInfo estimates Fanplayr's revenue at about $6.3M a year (November 2024). The company hasn't published its own figure.
How much funding has Fanplayr raised?
Fanplayr has raised $8.5M across three funding rounds. The latest was a $6M funding round in May 2016.
How many employees does Fanplayr have?
Fanplayr had 48 employees in December 2024, according to LinkedIn.
Who is the CEO of Fanplayr?
Simon Yencken is the CEO of Fanplayr and founded the company in 2011.
Who founded Fanplayr?
Simon Yencken founded Fanplayr in 2011.
Browse E-Commerce Personalization Software
Categories
- All E-Commerce Personalization Software companies, ranked
- Analytics Platforms
- Data Management Platforms (DMP)
- Visitor Behavior Intelligence Software
- Digital Advertising Intelligence Software
- Other Analytics Software
- Retargeting Software
- Conversion Rate Optimization Tools
- Customer Data Platforms (CDP)
- Marketing Analytics Software
- Best Commerce Software
- Best Analytics Tools & Software
- Best Digital Advertising Platforms
- Best Marketing Software
- All industries
Companies in
How this page is sourced
5 from public sources · 3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 30, 2026Data disclaimerReport a correctionClaim this profileRun Fanplayr? Join the podcast