Insider Onerevenue, valuation & funding
Marketing Automation SoftwareIstanbul, TurkeyFounded 2012CEO Hande Cilingir
Insider One is marketing technology company that provides solutions to help businesses enhance their customer engagement and experience.
- Valuation
- $2B
Insider One revenue
Insider One's annual revenue was $150M in June 2024, the most recent figure on record. That is up 36% from $110M a year earlier.
All 4 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Aug 2020 | $60.5M | – |
| Jun 2022 | $85M | Confirmed by CEO |
| Jul 2023 | $110M | Confirmed by CEO |
| Jun 2024 | $150M | Confirmed by CEO |
– source not recorded
Insider One valuation
Insider One is privately held, so there is no Insider One stock to buy. Investors valued it at $2B.
Insider One funding rounds & investors
Insider One has raised $272.1M across seven rounds since 2013. The latest was a $105M funding round in May 2023.
| Date | Round | Raised | Valuation |
|---|---|---|---|
| May 2023 | Venture | $105M | – |
| Feb 2022 | Series D | $121M | $1.2B |
| Jul 2020 | Series C | $32M | – |
| Apr 2018 | Series B | $11M | – |
| Sep 2016 | Series A | $2.2M | – |
| Feb 2015 | Seed | $700K | – |
| Jan 2013 | Pre-Seed | $200K | – |
| Total raised | $272.1M |
Insider One competitors
Insider One competes most directly with Braze, Amplitude, Iterable, MoEngage and 2 others.
Braze
Amplitude
Iterable
MoEngage
Leanplum
rehook.ai (YC W22)Insider One CEO, founders & employees
Hande Cilingir founded Insider One in 2012 and runs it as CEO. Insider One has 1,553 employees (November 2025, LinkedIn), up from 1,351 a year earlier.
- Hande CilingirCo-founder & CEO
Also at Insider OnePeter Kolitz
All 9 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Nov 2025 | 1,553 | |
| Oct 2024 | 1,351 | |
| Sep 2023 | 1,238 | |
| Feb 2022 | 929 | Confirmed by CEO |
| Dec 2020 | 752 | – |
| Aug 2020 | 500 | – |
| Jun 2020 | 613 | – |
| Dec 2019 | 576 | – |
| Dec 2018 | 431 | – |
Insider One FAQ
How much money does Insider One make?
The most recent figure is $150M in annual revenue, from June 2024.
How much is Insider One worth?
Companies don't publish a net worth. The closest figure is Insider One's valuation: $2B.
Who owns Insider One?
Insider One is privately held by its founders, employees and investors.
Is Insider One publicly traded?
No. Insider One is a private company, so its shares are not listed on a stock exchange.
How much funding has Insider One raised?
$272.1M across 7 rounds; the latest was a $105M round in May 2023.
Who is the CEO of Insider One?
Hande Cilingir, a co-founder.
Who founded Insider One?
Hande Cilingir, in 2012.
How many employees does Insider One have?
About 1,553 as of November 2025 (LinkedIn).
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How this page is sourced
7 from public sources. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Oct 8, 2026Data disclaimerReport a correctionClaim this profileRun Insider One? Join the podcast