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Valuation

$2B

2024 Revenue

$150M

Customers

1K

Funding

$272.1M

YOY

36.4%

Avg ACV

$150K

Team · 2025

1.6K

Founded

2012

Insider Revenue, Valuation & Funding (2024)

Insider generated $150M in revenue in 2024.

Useinsider.com is a marketing technology company that provides a range of solutions to help businesses enhance their customer engagement and experience. Their solutions include personalized messaging, mobile push notifications, web push notifications, email marketing, and more. Useinsider aims to help businesses deliver relevant and timely messages to their customers and drive customer engagement, retention, and revenue growth.

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Insider Revenue

In 2024, Insider's revenue reached $150M. The company previously reported $110M in 2023. Since its launch in 2012, Insider has shown consistent revenue growth.

Insider Revenue GrowthReported revenue / ARR over time$0$40M$80M$120M$160M2012201420162018202020222024$0$60.5M$85M$150MSource: GetLatka.com
YearMilestoneSource
2024Insider Hit $150m revenue in June 2024Not recorded
2023Insider Hit $110m revenue in July 2023Not recorded
2022Insider Hit $85m revenue in June 2022Not recorded
2020Insider Hit $60.5m revenue in August 2020Not recorded
2012Launched with $0 revenue

Insider Valuation, Funding Rounds

Insider's most recent disclosed valuation is $2B.

Insider has raised $272.1M in total funding across 7 rounds, most recently a $105M Venture round in 2023.

Insider Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$300M$60M$600M$120M$900M$180M$1.2B$240M$1.5B$300M2012201420162018202020222023$1.2BSource: GetLatka.com
YearRoundAmountValuation% SoldSource
2023Venture$105M--Not recorded
2022Series D$121M$1.2B10%Not recorded
2020Series C$32M--Not recorded
2018Series B$11M--Not recorded
2016Series A$2.2M--Not recorded
2015Seed$700K--Not recorded
2013Pre-Seed$200K--Not recorded

Customers

Insider serves 1K customers.

Insider Employees & Team Size

Insider employs approximately 1.6K people as of 2026, up from 1.4K in 2024, including 581 sales reps that carry a quota. It serves 1K customers that rely on its solutions.

Insider Team GrowthReported headcount over time04008001,2001,6002,00020122014201620182020202220242025001,5531,553Source: GetLatka.com
YearMilestoneSource
2025Reached 1.6K employees (November 2025)Not recorded
2024Reached 1.4K employees (October 2024)Not recorded
2023Reached 1.2K employees (September 2023)Not recorded
2023Reached 1.2K employees (September 2023)Not recorded
2022Reached 929 employees (February 2022)Not recorded
2020Reached 752 employees (December 2020)Not recorded
2020Reached 500 employees (August 2020)Not recorded
2020Reached 613 employees (June 2020)Not recorded
2019Reached 576 employees (December 2019)Not recorded
2018Reached 431 employees (December 2018)Not recorded

Frequently Asked Questions about Insider

What is Insider's revenue?

As of 2024, Insider generated $150M in revenue.

Who founded Insider?

Insider was founded by Hande Cilingir.

Who is the CEO of Insider?

The CEO of Insider is Hande Cilingir.

How much funding does Insider have?

Insider raised $272.1M across 7 rounds.

How many employees does Insider have?

As of 2025, Insider had 1.6K employees.

Where is Insider headquartered?

Insider is headquartered in Istanbul, Turkey.

Compare Insider to the industry

Insider operates across multiple industries. Browse revenue, funding, and growth data for Insider in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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