Valuation
$2B
2024 Revenue
$150M
Customers
1K
Funding
$272.1M
YOY
36.4%
Avg ACV
$150K
Team
1.6K
Founded
2012
How Insider CEO Hande Cilingir grew Insider to $150M revenue and 1K customers in 2024.
Useinsider.com is a marketing technology company that provides a range of solutions to help businesses enhance their customer engagement and experience. Their solutions include personalized messaging, mobile push notifications, web push notifications, email marketing, and more. Useinsider aims to help businesses deliver relevant and timely messages to their customers and drive customer engagement, retention, and revenue growth.
Last updated
Insider Revenue
In 2024, Insider's revenue reached $150M. The company previously reported $110M in 2023. Since its launch in 2012, Insider has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Insider Hit $150m revenue in June 2024 |
| 2023 | Insider Hit $110m revenue in July 2023 |
| 2022 | Insider Hit $85m revenue in June 2022 |
| 2020 | Insider Hit $60.5m revenue in August 2020 |
| 2012 | Launched with $0 revenue |
Insider Valuation, Funding Rounds
Insider reached a $2B valuation in 2022, set during its Series D round.
Insider has raised $272.1M in total funding across 7 rounds, most recently a $105M Venture Round round in 2023.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2023 | Venture Round | $105M | - | - |
| 2022 | Series D | $121M | $1.2B | 10% |
| 2020 | Series C | $32M | - | - |
| 2018 | Series B | $11M | - | - |
| 2016 | Series A | $2.2M | - | - |
| 2015 | Seed Round | $700K | - | - |
| 2013 | Pre Seed Round | $200K | - | - |
Insider Employees & Team Size
Insider employs approximately 1.6K people as of 2026, up from 1.4K in 2024.
Insider has 1.6K total employees in different roles and functions and 581 sales reps that carry a quota. They have 1K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 1.6K employees (November 2025) |
| 2024 | Reached 1.4K employees (October 2024) |
| 2023 | Reached 1.2K employees (September 2023) |
| 2023 | Reached 1.2K employees (September 2023) |
| 2022 | Reached 929 employees (February 2022) |
| 2020 | Reached 752 employees (December 2020) |
| 2020 | Reached 500 employees (August 2020) |
| 2020 | Reached 613 employees (June 2020) |
| 2019 | Reached 576 employees (December 2019) |
| 2018 | Reached 431 employees (December 2018) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Insider acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
Frequently Asked Questions about Insider
What is Insider's revenue?
Insider generates $150M in revenue.
Who founded Insider?
Insider was founded by Hande Cilingir.
Who is the CEO of Insider?
The CEO of Insider is Hande Cilingir.
How much funding does Insider have?
Insider raised $272.1M.
How many employees does Insider have?
Insider has 1.6K employees.
Where is Insider headquarters?
Insider is headquartered in Istanbul, Turkey.
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Compare Insider to the industry
Insider operates across multiple industries. Browse revenue, funding, and growth data for Insider in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .
