Mixpanel
Valuation
$1.1B
2025 Revenue
$210M
Customers
6K
Funding
$277.1M
YOY
23%
Avg ACV
$35K
Team
536
Founded
2009
How Mixpanel CEO Amir Movafaghi grew Mixpanel to $210M revenue and 6K customers in 2025.
Mixpanel.com is owned by Mixpanel, Inc., a privately held company based in San Francisco, California. Mixpanel provides an advanced analytics platform that helps businesses track user behavior on their websites and mobile applications. The company was founded in 2009 by Suhail Doshi and Tim Trefren, and has since grown to serve over 26,000 customers worldwide, including Airbnb, BMW, and DocuSign. Mixpanel's platform enables companies to track user engagement, retention, and conversion rates, as well as gain insights into user behavior through data analysis and visualization.
Last updated
Mixpanel Revenue
In 2025, Mixpanel's revenue reached $210M. The company previously reported $170.7M in 2024. Since its launch in 2009, Mixpanel has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Mixpanel Hit $210m revenue in June 2025 |
| 2024 | Mixpanel Hit $170.7m revenue in October 2024 |
| 2023 | Mixpanel Hit $145.2m revenue in October 2023 |
| 2021 | Mixpanel Hit $96m revenue in November 2021 |
| 2019 | Mixpanel Hit $80m revenue in June 2019 |
| 2018 | Mixpanel Hit $88m revenue in December 2018 |
| 2009 | Launched with $0 revenue |
Mixpanel Valuation, Funding Rounds
Mixpanel reached a $1.1B valuation in 2021, set during its Series C round.
Mixpanel has raised $277.1M in total funding across 6 rounds, most recently a $200M Series C round in 2021.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2021 | Series C | $200M | $1.1B | 19% |
| 2014 | Series B | $65M | $800M | 8% |
| 2012 | Series A | $10.3M | - | - |
| 2011 | Seed Round | $1.3M | - | - |
| 2010 | Seed Round | $500K | - | - |
| 2009 | Pre Seed Round | $15K | - | - |
Mixpanel Employees & Team Size
Mixpanel employs approximately 536 people as of 2026, up from 431 in 2024.
Mixpanel has 536 total employees in different roles and functions and 68 sales reps that carry a quota. They have 6K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 536 employees (December 2025) |
| 2024 | Reached 431 employees (October 2024) |
| 2023 | Reached 431 employees (October 2023) |
| 2022 | Reached 444 employees (October 2022) |
| 2021 | Reached 342 employees (December 2021) |
| 2021 | Reached 333 employees (November 2021) |
| 2018 | Reached 312 employees (December 2018) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Mixpanel acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Mixpanel
What is Mixpanel's revenue?
Mixpanel generates $210M in revenue.
Who founded Mixpanel?
Mixpanel was founded by Amir Movafaghi.
Who is the CEO of Mixpanel?
The CEO of Mixpanel is Amir Movafaghi.
How much funding does Mixpanel have?
Mixpanel raised $277.1M.
How many employees does Mixpanel have?
Mixpanel has 536 employees.
Where is Mixpanel headquarters?
Mixpanel is headquartered in San Francisco, California, United States.
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Compare Mixpanel to the industry
Mixpanel operates across multiple industries. Browse revenue, funding, and growth data for Mixpanel in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .