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Mixpanel.com is owned by Mixpanel, Inc., a privately held company based in San Francisco, California. Mixpanel provides an advanced analytics platform that helps businesses track user behavior on their websites and mobile applications. The company was founded in 2009 by Suhail Doshi and Tim Trefren, and has since grown to serve over 26,000 customers worldwide, including Airbnb, BMW, and DocuSign. Mixpanel's platform enables companies to track user engagement, retention, and conversion rates, as well as gain insights into user behavior through data analysis and visualization.
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In 2025, Mixpanel's revenue reached $210M. The company previously reported $170.7M in 2024. Since its launch in 2009, Mixpanel has shown consistent revenue growth.
Mixpanel reached a $1.1B valuation in 2021, set during its Series C round.
Mixpanel has raised $277.1M in total funding across 6 rounds, most recently a $200M Series C round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2021 | Series C | $200M | $1.1B | 19% | |
| 2014 | Series B | $65M | $800M | 8% | |
| 2012 | Series A | $10.3M |
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Mixpanel serves 6K customers.
Mixpanel employs approximately 536 people as of 2026, up from 431 in 2024, including 68 sales reps that carry a quota. It serves 6K customers that rely on its solutions.
Mixpanel generates an estimated $210M in annual revenue.
Mixpanel was founded by Amir Movafaghi.
The CEO of Mixpanel is Amir Movafaghi.
Mixpanel raised $277.1M across 6 rounds.
Mixpanel has 536 employees.
Mixpanel is headquartered in San Francisco, California, United States.
Mixpanel operates across multiple industries. Browse revenue, funding, and growth data for Mixpanel in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$1.1B
2025 Revenue
$210M(Est.)
Customers
6K
Funding
$277.1M
YOY
23%
Avg ACV
$35K
Team
536
Founded
2009
| Year | Milestone | Source |
|---|---|---|
| 2025 | Mixpanel Hit $210m revenue in June 2025 | Estimated |
| 2024 | Mixpanel Hit $170.7m revenue in October 2024 | Estimated |
| 2023 | Mixpanel Hit $145.2m revenue in October 2023 | Estimated |
| 2021 | Mixpanel Hit $96m revenue in November 2021 | |
| 2019 | Mixpanel Hit $80m revenue in June 2019 | |
| 2018 | Mixpanel Hit $88m revenue in December 2018 | |
| 2009 | Launched with $0 revenue |
| - |
| - |
| 2011 | Seed Round | $1.3M | - | - |
| 2010 | Seed Round | $500K | - | - |
| 2009 | Pre Seed Round | $15K | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 536 employees (December 2025) | |
| 2024 | Reached 431 employees (October 2024) | |
| 2023 | Reached 431 employees (October 2023) | |
| 2022 | Reached 444 employees (October 2022) | |
| 2021 | Reached 342 employees (December 2021) | |
| 2021 | Reached 333 employees (November 2021) | |
| 2018 | Reached 312 employees (December 2018) |
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