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ONTRAPORT is a business automation software for entrepreneurs, solopreneurs and small businesses that incorporates tools like CRM, marketing automation, ECommerce and reporting
Last updated
In 2024, Ontraport's revenue reached $20.4M. The company previously reported $14.2M in 2023. Since its launch in 2008, Ontraport has shown consistent revenue growth.
Ontraport is a bootstrapped Customer Revenue Optimization (CRO) Software startup. Founded in 2008, Ontraport has grown to $20.4M in revenue without raising any venture capital or outside funding.
As a self-funded Customer Revenue Optimization (CRO) Software SaaS company, Ontraport has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
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CEO
Founder and CEO of ONTRAPORT, an award winning web-based sales, marketing and business automation software platform. Designed for entrepreneurs and small businesses, we put your sales lead management, multi-step multi-media follow-up, and internal client fulfillment processes on autopilot. ONTRAPORT was named one of Forbes’ Most Promising Companies in America in 2013 and was ranked 102 on the Inc500 (and 10 in software) as one of the 500 fastest growing privately held companies in America. We were also one of Red Herring’s Top 100 North America Tech Startups, a top finalist for CareerBuilders’ First Annual “Big Strides in Small Business Award,” one of Achievers’ 50 Most Engaged Workplaces, the winner of Stevies for outstanding customer service, and a CoDIEs finalist for best relationship management software and best marketing automation software. Privately owned and funded, ONTRAPORT is always looking for the best people to join our team. Business development, programmers, designers, and great writers. Be in touch at: http://www.ontraportcareers.com Specialties: - Startups - Business Development - Leader, Mentor, Coach - Dreamer, Believer, Doer - Internet marketing - Marketing automation
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Ontraport serves 6K customers.
Ontraport employs approximately 110 people as of 2026, down from 123 in 2023, including 9 sales reps that carry a quota. It serves 6K customers that rely on its solutions.
Ontraport generates an estimated $20.4M in annual revenue.
Ontraport was founded by Landon Ray.
The CEO of Ontraport is Landon Ray.
Ontraport is bootstrapped and has not raised outside funding.
Ontraport has 110 employees.
Ontraport is headquartered in Santa Barbara, California, United States.
Ontraport operates across multiple industries. Browse revenue, funding, and growth data for Ontraport in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$20.4M(Est.)
Customers
6K
Funding
$0
Avg ACV
$3.4K
Team
110
Founded
2008
| Year | Milestone | Source |
|---|---|---|
| 2024 | Ontraport Hit $20.4m revenue in October 2024 | Estimated |
| 2023 | Ontraport Hit $14.2m revenue in December 2023 | Estimated |
| 2008 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 110 employees (December 2024) | |
| 2024 | Reached 123 employees (October 2024) | |
| 2023 | Reached 123 employees (December 2023) | |
| 2021 | Reached 141 employees (December 2021) | |
| 2020 | Reached 132 employees (December 2020) | |
| 2020 | Reached 127 employees (June 2020) | |
| 2019 | Reached 135 employees (December 2019) | |
| 2018 | Reached 130 employees (December 2018) |
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