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How Ontraport CEO Landon Ray grew to $20.4M revenue and 6K customers in 2024.

ONTRAPORT is a business automation software for entrepreneurs, solopreneurs and small businesses that incorporates tools like CRM, marketing automation, ECommerce and reporting

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Ontraport Revenue

In 2024, Ontraport's revenue reached $20.4M. The company previously reported $14.2M in 2023. Since its launch in 2008, Ontraport has shown consistent revenue growth.

Ontraport Revenue GrowthReported revenue / ARR over time$0$5M$10M$15M$20M$25M200820102012201420162018202020222024$0$20.4MSource: GetLatka.com
YearMilestoneQuote
2024Ontraport Hit $20.4m revenue in October 2024
2023Ontraport Hit $14.2m revenue in December 2023
2008Launched with $0 revenue

Ontraport Valuation, Funding Rounds

Ontraport is a bootstrapped Customer Revenue Optimization (CRO) Software startup. Founded in 2008, Ontraport has grown to $20.4M in revenue without raising any venture capital or outside funding.

As a self-funded Customer Revenue Optimization (CRO) Software SaaS company, Ontraport has built its business with no outside investment.

Ontraport Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12008Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Landon Ray

CEO

Founder and CEO of ONTRAPORT, an award winning web-based sales, marketing and business automation software platform. Designed for entrepreneurs and small businesses, we put your sales lead management, multi-step multi-media follow-up, and internal client fulfillment processes on autopilot. ONTRAPORT was named one of Forbes’ Most Promising Companies in America in 2013 and was ranked 102 on the Inc500 (and 10 in software) as one of the 500 fastest growing privately held companies in America. We were also one of Red Herring’s Top 100 North America Tech Startups, a top finalist for CareerBuilders’ First Annual “Big Strides in Small Business Award,” one of Achievers’ 50 Most Engaged Workplaces, the winner of Stevies for outstanding customer service, and a CoDIEs finalist for best relationship management software and best marketing automation software. Privately owned and funded, ONTRAPORT is always looking for the best people to join our team. Business development, programmers, designers, and great writers. Be in touch at: http://www.ontraportcareers.com Specialties: - Startups - Business Development - Leader, Mentor, Coach - Dreamer, Believer, Doer - Internet marketing - Marketing automation

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

Ontraport serves 6K customers.

Ontraport Employees & Team Size

Ontraport employs approximately 110 people as of 2026, down from 123 in 2023, including 9 sales reps that carry a quota. It serves 6K customers that rely on its solutions.

Ontraport Team GrowthReported headcount over time030609012015020082010201220142016201820202022202400110110Source: GetLatka.com
YearMilestone
2024Reached 110 employees (December 2024)
2024Reached 123 employees (October 2024)
2023Reached 123 employees (December 2023)
2021Reached 141 employees (December 2021)
2020Reached 132 employees (December 2020)
2020Reached 127 employees (June 2020)
2019Reached 135 employees (December 2019)
2018Reached 130 employees (December 2018)

Frequently Asked Questions about Ontraport

What is Ontraport's revenue?

Ontraport generates an estimated $20.4M in annual revenue.

Who founded Ontraport?

Ontraport was founded by Landon Ray.

Who is the CEO of Ontraport?

The CEO of Ontraport is Landon Ray.

How much funding does Ontraport have?

Ontraport is bootstrapped and has not raised outside funding.

How many employees does Ontraport have?

Ontraport has 110 employees.

Where is Ontraport headquarters?

Ontraport is headquartered in Santa Barbara, California, United States.

Compare Ontraport to the industry

Ontraport operates across multiple industries. Browse revenue, funding, and growth data for Ontraport in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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