Hartmann identified Uvaro as a company operating in an adjacent space. According to Hartmann, Uvaro raised a $12,000,000 Series A as of late 2021. That figure is Hartmann's characterization of a competitor and is not a company-confirmed figure from Uvaro. Hartmann described Uvaro as focused primarily on training individuals who want to build a career in sales, including career changers, and on ramping SDRs at established firms, whereas SalesPlaybook focuses on coaching the sales teams of early-stage B2B SaaS startups in Europe. Hartmann noted that Uvaro is strongest in North America while SalesPlaybook is strongest in Europe, making the two companies largely non-overlapping geographically. He added that SalesPlaybook was scheduled to join a partner call with Uvaro the following week.