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smpl. is a marketing automation tool that transforms online visitors into customers
Last updated
In 2024, smpl.'s revenue reached $3M. The company previously reported $2.1M in 2022. Since its launch in 2012, smpl. has shown consistent revenue growth.
smpl. reached a $9.1M valuation in 2025, set during its M&A Offer round.
smpl. has raised $250K in total funding across 1 round, most recently a $250K Series A round in 2013.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $9.1M | - | |
| 2013 | Series A | $250K | - | - |
CEO
Experienced Co-Founder with a demonstrated history of working in the tech industry focusing on digital advertising and marketing products. Skilled in driving sales growth through scalable, metrics-based, technology-driven process improvements
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We do not have customer count information for smpl. yet.
smpl. employs approximately 21 people as of 2026.
smpl. generates an estimated $3M in annual revenue.
smpl. was founded by Eran Karaso.
The CEO of smpl. is Eran Karaso.
smpl. raised $250K across 1 round.
smpl. has 21 employees.
smpl. is headquartered in Istanbul, Turkey.
smpl. operates across multiple industries. Browse revenue, funding, and growth data for smpl. in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$9.1M
2024 Revenue
$3M(Est.)
Funding
$250K
Team
21
Founded
2012
| Year | Milestone | Source |
|---|---|---|
| 2024 | smpl. Hit $3m revenue in October 2024 | Estimated |
| 2022 | smpl. Hit $2.1m revenue in March 2022 | |
| 2012 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 21 employees (October 2024) | |
| 2022 | Reached 21 employees (March 2022) |
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