Latka Blog
9 articles from the Latka blog in Development & DevOps, newest first: Coralogix Spent Three Years at $0, Then Hit $24M by Flipping the Log Pipeline.
Three years, zero revenue, $100,000 in the bank — then Coralogix inverted the order of two verbs and went from a near-shutdown to $24M in run rate with net retention above 130%.
In 2017 Tomer Levy declined to give Logz.io’s revenue. He did walk Nathan Latka through pricing, churn, acquisition cost and $24M raised, and a funnel built on open source his team didn’t write.
HackerEarth's CEO pays customer success managers on retention and never on expansion, because a quota can be hit while a fifth of the accounts walk out the door.
In November 2017, CEO Justin Teague told Nathan Latka that SmartBear was approaching $100M, with that year’s target just under it. The $2,500 he quoted was a customer’s first purchase, not what the average customer paid.
Two years before ringing the NASDAQ bell, Sid Sijbrandij counted his quota reps live on air from GitLab's public team page. The revenue history since — and the operating rules he disclosed on the way up — are the open-source business model proven in public numbers.
Wix closed 2025 with $1.99 billion in revenue, up 13%, and is growing mid-teens in 2026. Every figure here is dated and sourced to the company's own filings — including the ones we corrected from the earlier version of this article.
GitHub's annual revenue run rate reached $2 billion in October 2024, Satya Nadella told investors — double the $1 billion he disclosed in October 2022, with Copilot accounting for over 40% of the growth.
Prosus's audited accounts put Stack Overflow revenue at $115 million for fiscal 2025. On stage at SaaSOpen in March 2024, CEO Prashanth Chandrasekar let “over $125 million” stand — while the fiscal year closing that week came in at $98 million. The dated record, reconciled.
At $50,000 a month and burning $30,000, GJ De Wilde's Antwerp unified-API startup got angels to cap a SAFE between $10M and $15M. What they priced was shipping speed, not revenue.
